Advertising Marketing In-Depth
Vinita Bhatia
2 hours ago

Fast-fashion playbook shifts as Indian Garage Co repositions

Its #FreeStyleIt campaign adopts a cinematic, platform-led strategy to test whether stylised storytelling can convert youth attention into measurable action.

Indian Garage Co’s #FreeStyleIt campaign builds on earlier experiments — from the Kannada-language ‘Yeno?’ rap anthem to last year’s ‘Auto Anna’ reel.

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