Longtime executive Alex Schultz details the complexities of marketing a technology giant, including how to resurrect young users and reframe its platforms as a positive place for teens.
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AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.
Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.
LLMs today need to speak a variety of languages, not just English with an accent.
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Employees are still looking for clarity around new policies regarding return-to-office, severance and more.
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