Jessica Heygate
May 23, 2024

Meta’s CMO on navigating cuts, competition and critics

Longtime executive Alex Schultz details the complexities of marketing a technology giant, including how to resurrect young users and reframe its platforms as a positive place for teens.

Pictured: Alex Schultz. (Photo credit: Meta, used with permission)

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets

or call +91 022 69047500
or email [email protected]

Related Articles

Just Published

5 minutes ago

Cheil India restructures into Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

1 hour ago

WPP eyes India for growth as global revenue faces ...

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

3 hours ago

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.

4 hours ago

When hands do the talking, the message hits home

A factory-floor film swaps voiceovers for sign language, as Godrej Consumer Products Ltd uses its employees with disabilities to spotlight silent strength and workplace equity.