Campaign India Team
Sep 23, 2022

Lux Cozi appoints Sourav Ganguly as brand ambassador

Rolls out a campaign to highlight this association

Lux Cozi appoints Sourav Ganguly as brand ambassador

Lux Cozi has announced the appointment of Sourav Ganguly as brand ambassador. 

 

The brand has rolled out a TVC titled #PorleEMonKhushi (I am happy to read it) to create awareness in the men’s innerwear category. 

Ganguly joins actor Varun Dhawan who is also the brand ambassador of Lux Cozi. 

 

With this association, the brand aims to achieve greater heights and create a deeper connect with its consumers. 

 

Ashok Todi, chairman, Lux Industries, said, “Lux Industries has always been a consumer-driven brand and we believe in appointing our brand emissaries who help our customers connect better with us. It gives me immense joy to say this is a move that will be setting new standards. There could not have been a better face than our beloved Dada who could represent us to take our message to our consumers.”

 

Saket Todi, executive director, Lux Industries, said, “Lux Industries' core business strategy includes openness to constant revolution and advancement in our product range and brand identity. As a result, we are thrilled to have Sourav partnering with Lux Cozi. We all hold Dada (big brother) in the highest esteem, and his popularity continues to grow. We are confident his onboarding as an ambassador of Lux Cozi will help us to collaborate better with our consumers, both in urban and rural markets.”

 

 

Source:
Campaign India

Related Articles

Just Published

45 minutes ago

'The holding company model has been broken for a ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.

3 hours ago

Sprite’s ‘Thand Rakh’ campaign serves chill with a ...

With humour and fizz, its latest campaign turns everyday chaos into refreshingly cool moments, keeping Gen Z effortlessly chilled.

4 hours ago

1000 Media: Can Nas Daily’s storytelling magic ...

Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.

1 day ago

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.