Campaign India Team
Oct 13, 2022

Bandhan Bank appoints Sourav Ganguly as brand ambassador

Aims to amplify its brand message with this association

Bandhan Bank appoints Sourav Ganguly as brand ambassador
Bandhan Bank has announced the appointment of former Indian cricketer Sourav Ganguly as its brand ambassador. 
 
Chandra Shekhar Ghosh, managing director and CEO, Bandhan Bank, said, “Sourav has been one of the most successful captains of the Indian cricket team due to his foresight, dedication and commitment to the game. There is a lot of congruence in the values that Sourav and Bandhan Bank embody. He is also a global icon and commands respect from all quarters. We are confident that this partnership will help us garner more attention, leading to greater awareness of the brand and thus propelling us further in our growth story. This association is another step towards connecting strongly with consumers across the spectrum and reinforcing our ongoing mission of inclusive banking.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Nespresso to launch in India by late 2024

The roll-out in India will begin with the opening of its first boutique in Delhi, with plans to expand to other major cities subsequently.

1 day ago

Netflix reports strong Q1 growth but is it painting ...

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

1 day ago

WPP blames Pfizer loss and tech client cuts for ...

In contrast, Publicis, Omnicom and IPG all increased their revenues.

1 day ago

Panasonic nurtures next generation of reporters in ...

Originating 34 years ago in the US, KWN has successfully nurtured creativity and media literacy among young people across various countries prior to launching in India.