Campaign India Team
May 15, 2023

Sourav Ganguly rides with Rana Group

Ganguly will represent the EV conglomerate's Erisha Agirtech and Erisha E Mobility

Sourav Ganguly rides with Rana Group
Rana Group has announced the appointment of cricketer Sourav Ganguly as brand ambassador. 
Along with this appointment, the conglomerate also launched an electric three-wheeler and announced upcoming electric four-wheelers in the cargo, e-bus and hydrogen truck segments as part of its Erisha E Mobility portfolio. 
Ganguly will represent Rana Group's Erisha Agirtech and Erisha E Mobility. 
As part of the partnership, the group will primarily focus on its agricultural technologies and IOT-based farming solutions and develop EVs for the agritech sector. 
Darshan Singh Rana, chief managing director and chairperson, Rana Group, said, “Our team is thrilled to work with Sourav Ganguly and is excited to announce this partnership. We believe that Sourav Ganguly is a true representation of what our brand stands for, and we are looking forward to the positive impact that he will bring to our company."
Campaign India

Related Articles

Just Published

1 hour ago

CMO’s MO: Responsible marketing merits more ...

Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.

3 hours ago

Moves and wins roundup: Week of 15 July

The latest appointments and account wins from IN10 Media, Burson, Interactive Avenues, Positive Vibez Brand Solutions, M&C Saatchi Performance, Havas India, Adbuffs and more in our weekly news roundup.

4 hours ago

Zaid Al-Qassab is on a mission to change how ‘the ...

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.

5 hours ago

17 business leaders react to Trump assassination ...

CEOs rushed to social media to condemn the shooting after staying quiet about politics for most of this election cycle.