CaratLane introduces regional film featuring Kayadu Lohar as brand ambassador

CaratLane – A TATA Product has unveiled its latest regional brand film, ‘Written in the Stars’, featuring actor Kayadu Lohar as its newly appointed regional brand ambassador. Conceptualised by BBH India, the film continues the agency’s long-standing creative association with the jewellery brand and reinforces CaratLane’s position as an omni-channel destination for engagement rings.

The narrative follows a young woman, played by Lohar, who believes she is being taken to meet a prospective groom selected by her family. Initially anxious, she soon discovers that the meeting has been orchestrated by her partner and father to create a meaningful and modern proposal. The moment blends tradition, familial involvement and personal commitment, reflecting how contemporary relationships are increasingly shaped by shared decision-making and cultural context.

The twist captures a merging of traditional expectations with present-day expressions of love, presenting an emotional resolution grounded in South Indian sensibilities. The storyline culminates in CaratLane’s message: ‘Commitment is a beautiful thing. Seal it with a CaratLane ring.’

Saumen Bhaumik, managing director at CaratLane, said proposals often unfold organically, becoming more memorable when anchored in family and cultural values. He noted that Lohar’s performance adds authenticity to the emotion the brand aims to express through its designs. Parikshit Bhattaccharya, chief creative officer at BBH India, said the film reflects modern relationships that maintain strong family ties while embracing individual choice, and highlighted the balance of intimacy and memorability in the final reveal.

The film builds on CaratLane’s ongoing effort to craft jewellery narratives that speak to younger audiences seeking meaning and personal relevance in commitment-led purchases. It strengthens the brand’s regional outreach while reinforcing its role in marking significant milestones and relationship moments.