Liqvd Asia has secured the digital communications mandate for Woodland, adding another lifestyle brand to the agency’s portfolio. The partnership will see the agency lead the brand’s digital communications strategy, with a focus on social media engagement, influencer collaborations and brand storytelling.
Under the mandate, Liqvd Asia will manage Woodland’s presence across digital platforms, including social media management, creator partnerships and platform-first content development. The scope of work will include developing digital campaign narratives, community engagement initiatives and social-led storytelling designed to strengthen the brand’s connection with digital audiences.
The collaboration aims to build a more consistent and engaging digital presence for Woodland, particularly among younger, digital-first consumers. By leveraging creator communities and content-driven communication, the agency will work to expand the brand’s reach and encourage deeper interaction across social platforms.
Woodland, known for its rugged outdoor footwear and apparel, has built strong recall among Indian consumers over several decades. As the brand continues to adapt to the evolving digital ecosystem, the partnership is intended to align its legacy of adventure and durability with contemporary digital storytelling and social engagement strategies.
Nikita Malhotra Singh said, “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways. Their vision for our social media mandate aligns perfectly with our goal of inspiring the next generation of adventurers to gear up and explore the great outdoors."
Arnab Mitra added, “Woodland is a brand with a strong emotional recall in India, built on a legacy of adventure, durability, and authenticity. We’re excited to translate that legacy into digital conversations that feel current, engaging, and culturally relevant.”
Monish Sanghavi said, “With a brand like Woodland, the focus goes beyond managing platforms to shaping how the brand shows up in the digital world. We look forward to building a strong, consistent narrative that deepens Woodland’s connect with loyal consumers and younger audiences alike.”
Through this mandate, Liqvd Asia will work closely with the Woodland team to shape the brand’s digital narrative across social platforms and creator ecosystems. The collaboration will focus on extending Woodland’s outdoor positioning into digital-first storytelling formats while building engagement with both existing consumers and new audiences.
