Dabur India has appointed LinTeractive, the digital division of Lowe Lintas and Partners, to handle the digital duties of Dabur ealthcare and Foods Division. The agency will provide services that include search, social, web, mobile, monitoring, analytics and campaign activation for Dabur Honey, Dabur Chyawanprash, Dabur Shilajit, www.liveveda.com and www.daburmediclub.com
Krishan Kumar Chutani, EVP - marketing (Healthcare and Foods), Dabur India, said, “Our association with Lowe Lintas + Partners has been a successful one. They've understood the core insights integral to our product offerings and have delivered solutions that have made us stand out in the marketplace. As we seek to extend our reach onto the digital platform, it was only apt that we hand over the reins to our trusted partner to bring us the desired results on the medium. We look forward to some forward-thinking solutions from LinTeractive that will help our brands stay ahead of the curve."
Vikas Mehta, head and CMO, Lowe Lintas and Partners, said, “Our decade-long association with Dabur has been a mutually rewarding journey for the both of us. We are excited that LinTeractive has been entrusted with the mandate of creating interaction-marketing solutions for the healthcare products and platforms. We are keen on partnering Dabur in building their digital capabilities as we co-create digital success stories for their brands.”