Mobile accessories player Stuffcool has appointed LinTeractive as its digital agency. There was no pitch involved for this and the first campaign was rolled out in November 2015.
Stuffcool is a part of Nissan Enterprises.
Hemang Budhdeo – director, Nissan Enterprises, said, “The smartphone market in India is witnessing an unwavering growth which obviously spells more opportunities for us. We are glad to have LinTeractive partner us at this exciting phase as we look to expand our territories and further build up our customer base in India. We look forward to striking a meaningful relationship with the team and hope to chart out new frontiers in our quest of being the best in the space.”
Vikas Mehta, group CMO and president, group marketing services, Mullen Lowe Lintas Group, said, "Devices are a bigger part of our lives today than most things we own. Stuffcool makes cool accessories for these devices, making it an inspiring brand to work with. The market is flooded with accessories but few great accessory brands. We are glad on the opportunity presented to LinTeractive to partner Stuffcool and hope to get the little things right for them."
The partnership was flagged off with an online campaign titled '#LilThingsMatter'. Contests were run on social media and users were asked to share their experiences about the little things that make a difference to their lives, encourage discussions around the theme without revealing anything about the brand proposition. Following this, a brand film was launched along with a five-day-contest on Facebook and Twitter where Stuffcool.com got customers to engage with the brand over its online platform.
On the digital campaign Budhdeo said, “Our products play the role of a catalyst in the life of the consumer in a little way but have great impact. We approached LinTeractive with this brief, and they came up with #LilThingsMatter that says how little things (tech accessories) make a huge difference to the gadgets that people use and interspersed the same with life-situations around consumers. We are glad with the initial response that has been generated on the back of the new campaign.”
Paul Dueman, SVP, LinTeractive, said, “The campaign is our answer to differentiating Stuffcool from the other players in the accessories market. The strategy was to highlight instances, however small, that matter to consumers today and the positive impact it creates in their lives. We are confident that #LilThingsMatter as brand credo, backed with a series of creative narrations and engagements planned for 2016, will do well to connect with their consumers.”
Client: Nissan Enterprises
Team: Hemang Budhdeo, Dhaval Budhdeo, Jiten Budhdeo
Creative agency: LinTeractive
Client servicing: Sumanta Ganguly, Misha Santosh, Sunny Dsouza, Anoop Chauhan
Creative: Gauri Joshi, Kamlesh Deokar, Bedanta Thakuria, Arpan Vadhera
Planning: Paul Dueman, Ruma Singhal
Production house: GAP Entertainment
Director: Imran Khan