Campaign India Team
Jun 06, 2017

LinTeractive ropes in Deepak Agarwal as ECD

Moves from Edelman

LinTeractive ropes in Deepak Agarwal as ECD
LinTeractive has announced the appointment of Deepak Agarwal as executive creative director. Agarwal will lead the creative function at the agency and will be based in Mumbai.
 
Prior to joining LinTeractive, he worked for the digital team at Edelman. 
 
Vikas Mehta, group CMO and president – marketing services, MullenLowe Lintas Group, said, “We’re seeing a convergence of industries when it comes to the business of a digital agency. As the focus shifts from digital communication to digital transformation, the required mix of creative skills has evolved drastically. Deepak’s diverse experience, his passion for ideas and love for technology makes him a hard combination to ignore. I’m delighted to welcome him to the growing LinTeractive family.”
 
Agarwal said, “In the communications domain, platformic ideas led by new-age media will truly help to drive business effectiveness for brands in the future. The challenge, thus, to bring about a digital transformation for traditional brands with a focus on content and consumer engagement, was one of the major factors in me joining LinTeractive.”
 
Sumanta Ganguly, executive VP, LinTeractive, added, “Deepak brings a dimension of interaction and engagement-focused creative capability. This transcends disciplines and enables brands to disrupt existing user journeys. At LinTeractive, we obsess over crafting user journey interventions and Deepak’s proven track record of crafting multiplatform experiences enables us to offer the entire stack of CX services.”
 
He has also worked at RMG Connect, DDB Mudra and Euro RSCG.
Source:
Campaign India

Related Articles

Just Published

11 hours ago

M.AD School of Ideas plays its card with the launch ...

The cards were conceptualised by Miami Ad School and Innocean Berlin

15 hours ago

Anish Varghese moves to Liqvd Asia as CCO

Last full-time stint was with Isobar

17 hours ago

This is almost the best time to put out our brand ...

The head of global brand, explains the strategy behind the much-talked-about recent three-film campaign, why Oyo is advertising even when Covid-19 cases are rising, and more…

19 hours ago

OMD MudraMax launches AI-backed media buying tool

Bingo aims to help marketers achieve brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention