Campaign India Team
Apr 20, 2022

Dabur India assigns digital media mandate to dentsu X

Account won post a multi-agency pitch

Dabur India assigns digital media mandate to dentsu X
Dentsu X has won the digital media mandate for Dabur India. The account was won following a multi-agency pitch.
 
Rajiv Dubey, head - media, Dabur India, said, “Over the past few years, the world has increasingly evolved towards digital transformation. As a result, digital marketing has now emerged as the go-to solution for brands and companies. Dabur has been ramping up spends on digital exponentially in the past few years, with brands creating special digital-only content. We are happy to join hands with dentsu X - an agency that has been responsive to Dabur's needs and appreciative of our brand vision and way of working. Their appreciation and deployment of data make them champions at maximising the potential of digital platforms.”
 
Divya Karani, CEO - South Asia Media, dentsu, said, “We are ecstatic to partner with Dabur, a brand that invokes implicit trust in the minds of its consumers. Dabur is synonymous with impeccable quality and omnipresent across Indian households.”
 
Roopam Garg, CEO, dentsu X India, added, “It is the people, tech and tools of dentsu X that address and answer ‘the why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive business outcomes in the short and long term.”
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Omnicom set targets to cut staff costs by 10 per cent

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.

3 hours ago

Slack’s new hustle: From free chats to paid ...

With AI agents, structured integrations, and Slack Connect, Salesforce bets on transforming Slack from a chat tool into a marketer’s operating system.

4 hours ago

The emotional connection: A new normal in influencer...

Brand recall tends to be faster and stronger when associated with individuals who have established face value, says The InterMentalist founder.

17 hours ago

Goafest 2025 to feature Goafest Village, Advertising...

South Asia's largest advertising and media show adopts multi-stage format to promote creativity and industry collaboration.