Campaign India Team
Apr 20, 2022

Dabur India assigns digital media mandate to dentsu X

Account won post a multi-agency pitch

Dabur India assigns digital media mandate to dentsu X
Dentsu X has won the digital media mandate for Dabur India. The account was won following a multi-agency pitch.
 
Rajiv Dubey, head - media, Dabur India, said, “Over the past few years, the world has increasingly evolved towards digital transformation. As a result, digital marketing has now emerged as the go-to solution for brands and companies. Dabur has been ramping up spends on digital exponentially in the past few years, with brands creating special digital-only content. We are happy to join hands with dentsu X - an agency that has been responsive to Dabur's needs and appreciative of our brand vision and way of working. Their appreciation and deployment of data make them champions at maximising the potential of digital platforms.”
 
Divya Karani, CEO - South Asia Media, dentsu, said, “We are ecstatic to partner with Dabur, a brand that invokes implicit trust in the minds of its consumers. Dabur is synonymous with impeccable quality and omnipresent across Indian households.”
 
Roopam Garg, CEO, dentsu X India, added, “It is the people, tech and tools of dentsu X that address and answer ‘the why beyond the what’. We are extremely excited and look forward to a deep partnership with Dabur, to drive business outcomes in the short and long term.”
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Virat Kohli regains top spot in Kroll’s celebrity ...

Kohli replaces second-place Ranveer Singh for the top position as per the latest study, followed by Shah Rukh Khan, Akshay Kumar and Alia Bhatt.

10 hours ago

VML India ropes in Abhinav Kaushik in national ...

Kaushik has moved on from FCB India where he served as president for two years.

11 hours ago

Cannes daily global podcast: Craft and entertainment...

EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.

11 hours ago

Callebaut's global campaign celebrates Indian chef ...

As chocolate grows in popularity, Johny, co-founder of Lavonne Academy of Baking Science and Pastry Arts in Bengaluru, India, is meant to epitomise a ‘Born Original’ ethos.