Campaign India Team
Jun 13, 2014

Kyoorius Awards 2014: Ogilvy & Mather takes home three Black Elephants, DDB Mudra one

Winners of the first edition of the awards were announced on 12 June in Mumbai

Kyoorius Awards 2014: Ogilvy & Mather takes home three Black Elephants, DDB Mudra one
Winners of the Kyoorius Advertising and Digital Awards were announced on 12 June in Mumbai where 37 Blue Elephants and 4 Black Elephants (equivalent of a Grand Prix) were awarded.
 
Ogilvy & Mather took home three Black Elephants, all in the Digital competition, for its 'The Good Road', 'Google Reunion' and :{to:) Cleft To Smile entries. The agency also bagged 11 Blue Elephants, the most by an agency. DDB Mudra won the only Black Elephant awarded in the Advertising competition for 'The last telegram' created for Aditya Birla Services. The agency also bagged two Blue elephants.
 
Agencies that bagged one or more Blue Elephants, the equivalent of Gold and the only other award besides Black Elephants, were: Grey Worldwide(four), Creativeland Asia (three), Scarecrow Communications (two), First December Films (two). BBDO India, Happy Creative Services, The 120 Media Collective, Ideas@work, Webchutney, Candid Marketing, Soho Square, Publicis India, Niche Minds, Hungama Digital Services, Fractalink Design Studio and Sapient bagged one Blue Elephant each.
 
Out of the 37 Blue Elephants awarded, 24 were in Advertising and 13 in Digital. The jury comprised of ​​Rosie Arnold, deputy executive creative director, BBH (foreman); Abhijit Avasthi, NCD, Ogilvy & Mather; Agnello Dias, chairman and co-founder, Taproot India; Senthil Kumar, NCD, JWT India; and Sonal Dabral, chairman and CCO, DDB Mudra Group.​
 
View the winners by category here:
 

Category

Award Title

Agency Name

Client

Art Direction

     

1601 - Art Direction for Poster/ Press advertising

Duracell Positive & Negative

Grey Worldwide

Procter & Gamble

       

 Press Advertising

     

Press Advertising

Parsi New Year

Ideas@Work

Rustomjee Builders

Press Advertising

Duracell Positive & Negative

Grey Worldwide

Procter & Gamble

       

Crafts For Advertising

     

Writing For Radio Advertising

Pinkesh/Servant

Scarecrow Communications

Nitco Limited

Writing For Press & Poster Advertising

Duracell Positive & Negative

Grey Worldwide

Procter & Gamble

       

Outdoor Advertising

     

Poster Advertising/ Free Format

Torch 'Squeeze'

Grey Worldwide

Procter & Gamble

Ambient

Lenovo Spillproof

Ogilvy & Mather

Lenovo India

       

Radio Advertising

     

Radio Advertising

Pinkesh/Servant

Scarecrow Communications

Nitco Limited

       

Direct Marketing & Activation

     

Direct Response

The Last Telegram

DDB Mudra

Aditya Birla Financial Services

Direct Response

Message Barter

Ogilvy & Mather

The Akanksha Foundation

Use of Experiential Marketing

Nokia Lumia - Agent 1020

Candid Marketing

Nokia India

Activation Campaign

Weightless Project

Happy Creative Services

Weightless Project

Activation Campaign

Lifebouy Roti Reminder

Ogilvy & Mather

Hindustan Unilever

       

Film Advertising

     

Ad/Promotional Film 61 + sec

MTS Internet Baby

Creativeland Asia

Sistema Shyam Teleservices Limited

Ad/Promotional Film Campaign

Bisleri Kiss To Drink Campaign

Soho Square

Bisleri

Ad/Promotional Film 31-60 sec

Nerolac Paints - Umbrella

Publicis India

Kansai Nerolac Paints Limited

Ad/Promotional Film 61 + sec

Cadbury Perk - Letter

Ogilvy & Mather

Mondelez International

Ad/Promotional Film 61 + sec

Google 'Reunion'

Ogilvy & Mather

Google India

       

Film Advertising Crafts

     

Use of Music For Film Advertising

Women's Education Films

BBDO India

VISA

Editing For Film Advertising

Nike: Make Every Yard Count

Production House: First December Films

Nike India

Sound Design For Film Advertising

Nike: Make Every Yard Count

Production House: First December Films

Nike India

Use of Music For Film Advertising

The Magic of Frooti

Creativeland Asia

Parle Agro

Special Effects For Film Advertising

MP Tourism - "Colours"

Ogilvy & Mather

O V Choudhary

Writing For Film Advertising

Binani Parental Love

Ogilvy & Mather

Binani Industries

       

Online Digital Marketing

     

Online Branded Films

Google 'Reunion'

Ogilvy & Mather

Google India

Use of Social Media

Download A Smartass Phone

Creativeland Asia

MTS India

Animation & Illustration for Online Marketing

We Live In a Blue Planet

Niche Minds

Wipro Limited

Online Branded Films

Intel Look Inside

Hungama Digital Services

Intel Private Technology Limited

Use of Social Media

Message Barter

Ogilvy & Mather

The Akanksha Foundation

Writing for Online Marketing

Twistories

The 120 Media Collective

Epic Television Networks Private Limited

Animation & Illustration for Online Marketing

Skoda Rapid Leisure

BBH India

Skoda Auto India

Digital Tools & Utilities

BossPatrol

DDB Mudra

United Spirits Ltd

Use of Social Media

:{to:) Cleft To Smile

Ogilvy & Mather

Operation Smile India

       

Digital Design & Craft

     

UX, Interface & Navigation for mobile

IRCTC

Fractalink Design Studio

Microsoft

       

Mobile Marketing

     

Mobile Interaction & Experience

Trick Track

Sapient

ESPN

       

Innovation

     

Innovative Use of Technology

Wasted Bin

Webchutney

OML Entertainment Pvt Ltd

Technological Innovation

The Good Road

Ogilvy & Mather

Bangalore Traffic Police

Black Elephant winners list:

Category

Award Title

Agency Name

Client

       

Advertising

     

Direct Response

The Last Telegram

DDB Mudra

Aditya Birla Financial Services

       

Digital

     

Technological Innovation

The Good Road

Ogilvy & Mather

Bangalore Traffic Police

Online Branded Films

Google 'Reunion'

Ogilvy & Mather

Google India

Use of Social Media

:{to:) Cleft To Smile

Ogilvy & Mather

Operation Smile India

 

 

Source:
Campaign India

Related Articles

Just Published

12 hours ago

Cashkaro enters 'rewards war', takes a dig at ...

Watch the film conceptualised in-house here

12 hours ago

Truecaller assigns digital mandate to Wirality Media

The agency has been working with the brand on a project basis

14 hours ago

Maya Hari gets global role at Twitter

As Hari takes on a global role, the social media network is consolidating Japan and South Korea with the rest of Asia-Pacific

14 hours ago

We have to find non-obvious ways of showing a woman ...

Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing