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Fox International Channels has appointed Keertan Adyanthaya as the new managing director for Fox International Channels India. Adyanthaya comes from STAR India, where he was general manager and executive vice president, STAR World and STAR Movies.Starting April, Adyanthaya will be in charge of all existing Fox International Channels in India including its existing brands like National Geographic Channel, Fox History and Entertainment as well as its upcoming ones like Baby TV, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music and National Geographic Channel HD.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.