Campaign India Team
Jun 22, 2021

Tarun Katial, Keertan Adyanthaya launch Serendipity Media Technology

Katial was the CEO at Zee5, while Adyanthaya was ex-head of content and comms for The Walt Disney Company APAC

From left: Tarun Katial, Keertan Adyanthaya
From left: Tarun Katial, Keertan Adyanthaya
Tarun Katial, ex-CEO at Zee5 and Keertan Adyanthaya, ex-head of content and communication for The Walt Disney Company APAC, have partnered to launch Serendipity Media Technology. 
 
The new venture is an AI-powered platform that empowers writers, producers and entertainment platforms with relevant and suitable content. Serendipity aims to transform the way writers create content and how media platforms evaluate and choose relevant scripts for their audience. The platform is expected to go live from mid-July 2021 and will first see an India launch. However, the founders’ plans also include a foray into global markets like the USA and UK shortly.
 
Katial said, “We are delighted to announce the launch of our new venture. Our goal is to provide writers with tools that ease the burden of content creation through a structured approach and AI assistance.”
 
Added Adyanthaya, “We are excited about creating an all-inclusive platform that not only empowers and enables content creation, but understands audiences better. It will help us deliver sharply-defined content with a higher success ratio for everyone in the value chain.”
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

6 hours ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

12 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.