Tarun Katial, Keertan Adyanthaya launch Serendipity Media Technology

Katial was the CEO at Zee5, while Adyanthaya was ex-head of content and comms for The Walt Disney Company APAC

Jun 22, 2021 05:10:00 AM | Article | Campaign India Team

Tarun Katial, ex-CEO at Zee5 and Keertan Adyanthaya, ex-head of content and communication for The Walt Disney Company APAC, have partnered to launch Serendipity Media Technology. 
The new venture is an AI-powered platform that empowers writers, producers and entertainment platforms with relevant and suitable content. Serendipity aims to transform the way writers create content and how media platforms evaluate and choose relevant scripts for their audience. The platform is expected to go live from mid-July 2021 and will first see an India launch. However, the founders’ plans also include a foray into global markets like the USA and UK shortly.
Katial said, “We are delighted to announce the launch of our new venture. Our goal is to provide writers with tools that ease the burden of content creation through a structured approach and AI assistance.”
Added Adyanthaya, “We are excited about creating an all-inclusive platform that not only empowers and enables content creation, but understands audiences better. It will help us deliver sharply-defined content with a higher success ratio for everyone in the value chain.”