Campaign India Team
Jun 22, 2021

Tarun Katial, Keertan Adyanthaya launch Serendipity Media Technology

Katial was the CEO at Zee5, while Adyanthaya was ex-head of content and comms for The Walt Disney Company APAC

From left: Tarun Katial, Keertan Adyanthaya
From left: Tarun Katial, Keertan Adyanthaya
Tarun Katial, ex-CEO at Zee5 and Keertan Adyanthaya, ex-head of content and communication for The Walt Disney Company APAC, have partnered to launch Serendipity Media Technology. 
 
The new venture is an AI-powered platform that empowers writers, producers and entertainment platforms with relevant and suitable content. Serendipity aims to transform the way writers create content and how media platforms evaluate and choose relevant scripts for their audience. The platform is expected to go live from mid-July 2021 and will first see an India launch. However, the founders’ plans also include a foray into global markets like the USA and UK shortly.
 
Katial said, “We are delighted to announce the launch of our new venture. Our goal is to provide writers with tools that ease the burden of content creation through a structured approach and AI assistance.”
 
Added Adyanthaya, “We are excited about creating an all-inclusive platform that not only empowers and enables content creation, but understands audiences better. It will help us deliver sharply-defined content with a higher success ratio for everyone in the value chain.”
Source:
Campaign India

Related Articles

Just Published

22 hours ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

1 day ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

1 day ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

1 day ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.