IndiGo and National Geographic partner for photography contest

Indigo has associated with National Geographic in India to launch a photography contest. 

 

The contest is titled #nofilter and aims to celebrate the art of photography. A film has been released for the call for entries which features director Imtiaz Ali. Ali invites photographers to share their best shots.

 

Neetan Chopra, chief digital and information officer, IndiGo, said, “IndiGo is thrilled to collaborate with National Geographic in India and Imtiaz Ali to launch the #nofilter by IndiGo photography contest. India has a rich heritage and unfiltered beauty that is waiting to be captured through the lens of a camera. At IndiGo, we believe that photography is a powerful tool that can inspire, educate, and connect people from all walks of life. Through this contest, we hope to showcase the unique perspectives of photographers from all over India and celebrate the unfiltered beauty of the country. As they say, a picture is worth a thousand words. This campaign will help in showcasing the diversity and depth of India as a destination and attract more domestic and international tourism to the country.”

 

Devika Prabhu, business head, National Geographic, said, “National Geographic has always held a very distinctive and revered position in photography. Our iconic pictures and ground-breaking imagery have been a cornerstone to the National Geographic legacy for over 135 years. #nofilter by IndiGo is a fantastic platform for talented photographers where we will celebrate their visual storytelling and give them an incredible opportunity to join and be a part of this renowned community. We are excited to have both Imtiaz Ali and Raghu Rai, two master storytellers who understand the power of a camera and the narrative behind the image, encouraging enthusiasts to share their own story through their illustrious captures.”