Digital media company Jukin Media has announced that it is looking to expand its offerings in India and has appointed Ravi Pillai as head of Asia Pacific.
Jukin Media is the owner of social video brands like FailArmy, People Are Awesome and The Pet Collective. It is also a provider of video clip licensing solutions for global advertisers, media companies, and entertainment companies.
The company opened its first India office in 2018 with seven employees. Now, it's looking at expansion with an office for 60 employees.
Lee Esner, president and COO, Jukin Media, said, “Despite uncertainty surrounding the dynamic Covid-19 situation, Asia-Pacific is exploding with opportunity for streaming media and entertainment, given the large volume of content being consumed across platforms. Ravi’s deep digital media expertise, and specifically his experience with user-generated content, make him the perfect fit to lead Jukin’s efforts in the region.”
Pillai will be responsible for the overall business and organisational growth in the Apac region. He was running media sales globally for Storyful prior.
Pillai said, “Jukin is the unquestioned leader in user-generated video licensing, and it owns and operates some of my favorite digital brands that are powered by the real stories that are happening all around us. The brands already have a sizable fanbase in India and I’m excited to build on that traction and help advertisers and streamers in the Apac region take advantage of the groundswell of enthusiasm that’s surrounding our brands. Today, with numerous restrictions in place, it is hard for production houses and creative agencies to film and produce content. Jukin’s library of user-generated content, business model, and scalable solutions address that gap. ”