Jet Airways' Belson Coutinho joins VFS as global CMO

Belson Coutinho has joined VFS Global as chief marketing officer effective July 2019.

 

Coutinho moves from Jet Airways where he was SVP. At VFS Global, he will be responsible for driving the company’s global marketing and branding strategy across its vast network of 147 countries spanning five continents. 

 

VFS Global consists of visa application centres. 

 

Zubin Karkaria, CEO, VFS Global Group, said, "We are pleased to have Belson join VFS Global as our chief marketing officer. He brings a unique combination of experience in marketing, loyalty and customer care with a strong focus on leveraging technology. With his background and expertise in the field, we look forward to having Belson further strengthen VFS Global’s brand in global markets and enhance overall customer experience."

 

Coutinho said, “VFS Global is the pioneer in visa, passport, identity management and citizen services for client governments and I am delighted to be a part of VFS Global. Building a strong consumer brand and enhanced customer experience will be my key focus and I am excited to leverage my experience across various mediums and markets globally. I look forward to collaborate with our partners, stakeholders and our highly committed and talented colleagues to play an integral role in further enhancing VFS Global’s brand and business globally.”