VFS Global has appointed L&K Saatchi & Saatchi to handle its global creative mandate. The account was won following a multi-agency pitch.
Belson Coutinho, chief marketing officer, VFS Global, said, “Having pioneered visa, passport, identity management and citizen services for client governments, VFS Global is now focusing on building a strong consumer brand and enhanced customer experience. I am excited to have L&K Saatchi & Saatchi onboard who I believe are the right partners to collaborate with in our journey and take brand VFS Global to the next level.”
Anil S. Nair, CEO and managing partner, L&K Saatchi & Saatchi, said, “We are excited and very pleased that we got this mandate from VFS Global after a tough pitch. VFS Global are the pioneers and innovators in the travel support services business and it will be a very interesting category for us to produce some great marketing campaigns together.”
VFS Global has over 3,100 application centres across 147 countries.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
4 hours ago
Replaces Ramesh Narayan
4 hours ago
Watch the film conceptualised by The Womb here