VFS Global has appointed L&K Saatchi & Saatchi to handle its global creative mandate. The account was won following a multi-agency pitch.
Belson Coutinho, chief marketing officer, VFS Global, said, “Having pioneered visa, passport, identity management and citizen services for client governments, VFS Global is now focusing on building a strong consumer brand and enhanced customer experience. I am excited to have L&K Saatchi & Saatchi onboard who I believe are the right partners to collaborate with in our journey and take brand VFS Global to the next level.”
Anil S. Nair, CEO and managing partner, L&K Saatchi & Saatchi, said, “We are excited and very pleased that we got this mandate from VFS Global after a tough pitch. VFS Global are the pioneers and innovators in the travel support services business and it will be a very interesting category for us to produce some great marketing campaigns together.”
VFS Global has over 3,100 application centres across 147 countries.