Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly series for Campaign India
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The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.
Brands are turning online jokes into campaigns that celebrate authenticity, confidence and agility.
In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.
Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.