iProspect India has been named the global media agency for VFS Global following a multi-agency pitch.
The agency's Mumbai office will handle the business. iProspect will work alongside other Dentsu agencies - Carat (media) and Posterscope (OOH) to service the account.
Belson Coutinho, CMO, VFS Global, said, “We look forward to working closely with iProspect India on all our media requirements and an insight-driven decision-making approach. Given our global nature of operations, it is important for us to have a partner who deeply understands consumer behaviour and habits, who is agile in its approach and will be able to deliver efficiencies across mainline and digital media. With iProspect India, we plan to bring in greater automation and a data-driven approach to marketing and media planning."
Rubeena Singh, CEO, iProspect India, said, “We are excited to partner VFS Global on their digital and mainline marketing efforts. VFS Global is a marquee global brand in the outsourcing visa and passport services space. We are thrilled that they have chosen iProspect India for our data-driven creatives and tech-enabled approach.”
The company has a Swiss-Swedish ownership and is present in 151 countries with more than 3,400 visa application centres.