marketing news

Jul 27, 2021

Marketing in Asia is a balancing act: Visa's Danielle Jin

The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data

Jul 25, 2021

Domino's reacts to Mirabai Chanu's pizza wish

Offers the Silver medalist a year's supply of pizzas

Jul 15, 2021

Twitter and SPN enter partnership for upcoming India tours of SL, England

The partnership will allow Twitter users to view in-match cricket video content on their timeline

Jul 13, 2021

How brands reacted to the Euro 2020 final build-up and England heartbreak

Peroni, Nike, Nationwide and Royal Mail were among those marking England’s Euro 2020 performance

Jul 13, 2021

Gen Z and millennials seek diverse voices in audio: Spotify report

Spotify’s Culture Next report surveyed 9,000 Gen Z and millennial respondents and conducted interviews with more than 40 people in 18 markets

Jun 28, 2021

Cannes Lions 2021: The ever-changing role of the CMO

A panel comprising three women CMOs speaks about the changing role in the pandemic, and the way forward