marketing news

May 18, 2022

Functionality more important than brand loyalty in smartphone category: Teads study

89% of phone intenders say they would consider a different brand to one they currently own

May 17, 2022

Dinesh Karthik for Gizmore

The smart accessories, fitness gear, and home audio brand aims to reach out to the health and fitness conscious youth through the partnership

May 13, 2022

Disney+ exceeds subscriber growth expectations in fiscal Q2

Disney+ Hotstar, the media company’s streaming service in Asia, accounted for more than half of net subscriber additions in the quarter ended 2 April, which CFO Christine McCarthy attributed in part to the start of the Indian Premier League season

May 10, 2022

Gucci puts other luxury brands on notice by accepting crypto

Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy?

Apr 05, 2022

JBL gets Doja Cat as global brand ambassador

Association kickstarted at the Grammys