marketing news

Nov 18, 2020

YouTube launches audio ads

Head of music at video giant says the pandemic has “fundamentally changed the music industry forever” due to music concerts being cancelled

Nov 02, 2020

Brands: Here’s how to speak to women over 40

Marketers either ignore women over 40 or speak to them like they’re all exactly the same

Nov 01, 2020

Jio and Reliance Foundation Education and Sports For All sponsor Women's T20 Challenge

The tournament is an extension of the IPL and will be played at Sharjah between 4-9 November

Oct 29, 2020

Opinion: Essential tips for marketers to better measure influencer campaigns

By aligning your influencer campaign KPIs with campaign objectives, it’s possible to measure success in tangible, concrete terms, says the author

Oct 26, 2020

Reliance Retail to complete Future Group transaction 'without any delay'

Follows Amazon winning an interim arbitration order against the deal