marketing news
Marketing in Asia is a balancing act: Visa's Danielle Jin
The brand's Asia CMO discusses the diversified demands of marketing a storied brand in a complex and competitive market. Here's how Visa is iterating campaigns, learning from China and capturing first-party data
Domino's reacts to Mirabai Chanu's pizza wish
Offers the Silver medalist a year's supply of pizzas
Twitter and SPN enter partnership for upcoming India tours of SL, England
The partnership will allow Twitter users to view in-match cricket video content on their timeline
How brands reacted to the Euro 2020 final build-up and England heartbreak
Peroni, Nike, Nationwide and Royal Mail were among those marking England’s Euro 2020 performance
Gen Z and millennials seek diverse voices in audio: Spotify report
Spotify’s Culture Next report surveyed 9,000 Gen Z and millennial respondents and conducted interviews with more than 40 people in 18 markets
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Cannes Lions 2021: The ever-changing role of the CMO
A panel comprising three women CMOs speaks about the changing role in the pandemic, and the way forward
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