marketing news

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#MeToo: Tata Motors' head of corporate communications asked to go on leave
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Oct 12, 2018

#MeToo: Tata Motors' head of corporate communications asked to go on leave

Allegations of harassment were made against him

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Blog: Sepia-toned influence - a note on nostalgia in marketing
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Sep 12, 2018

Blog: Sepia-toned influence - a note on nostalgia in marketing

The author explains why nostalgia is a win win for marketers

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Kia looks to global reach, product to succeed in India
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Jun 11, 2018

Kia looks to global reach, product to succeed in India

We catch up with Manohar Bhat, head of sales and marketing, to learn more about the brand's marketing plans ahead of the launch next year

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Royal Enfield ropes in Shubhranshu Singh as head - global brands
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May 31, 2018

Royal Enfield ropes in Shubhranshu Singh as head - global brands

Was EVP and head of marketing at Star Sports prior

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Sir Martin Sorrell set to reignite career with stock market return
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May 30, 2018

Sir Martin Sorrell set to reignite career with stock market return

The former WPP CEO is thought to be gearing up to acquire a new company which he will turn into a new marketing group.

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Treebo ropes in Nishant Gupta as head of brand and marketing
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May 22, 2018

Treebo ropes in Nishant Gupta as head of brand and marketing

Was group product head - male grooming at Marico prior