marketing news
Functionality more important than brand loyalty in smartphone category: Teads study
89% of phone intenders say they would consider a different brand to one they currently own
Dinesh Karthik for Gizmore
The smart accessories, fitness gear, and home audio brand aims to reach out to the health and fitness conscious youth through the partnership
Disney+ exceeds subscriber growth expectations in fiscal Q2
Disney+ Hotstar, the media company’s streaming service in Asia, accounted for more than half of net subscriber additions in the quarter ended 2 April, which CFO Christine McCarthy attributed in part to the start of the Indian Premier League season
Gucci puts other luxury brands on notice by accepting crypto
Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy?
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