By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.
The club's chief revenue officer discusses its partnership with JAY-Z's Roc Nation, its new stadium, and accelerating brand transformation amid global crises.
Average game saw less than eight minutes of advertising as title is decided
"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."
Two Indian winners among those honoured in the fourth edition of the Women Leading Change Awards.
Nair was formerly CEO of L&K Saatchi & Saatchi
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