marketing news

Oct 12, 2023

Discounts and offers remain largest priority for festive purchases: Sharechat and Moj report

47% of the respondents claimed that they will be spending more than INR 10,000 or more on festive purchases

Sep 20, 2023

Clean Creatives releases the 2023 F-List: 'There’s no creativity on a dead planet'

The annual report was accompanied by an out-of-home campaign aimed at holding company employees

Sep 07, 2023

I-Com Global Summit 2024: Dates, venue announced

The next edition of the summit will be held in two parts

Aug 05, 2022

Alibaba cuts marketing spend as it reports first flat revenue growth

Softness in Chinese commerce business offset by growth in cloud computing unit

Aug 03, 2022

How Unilever ships Walls ice cream to Maldives, St. Ives moisturiser to Australia and Vaseline lip balm to Mongolia

Unilever International, a billion-euro entity, is the consumer goods giant's in-house 'challenger business' and helps identify new growth opportunities for brands in new markets

Jul 29, 2022

Diageo vows to keep marketing through 'challenging times'

Drinks behemoth tells investors that increased marketing spend has delivered strong growth