marketing news

Feb 22, 2024

Aline Santos to leave Unilever

Santos is currently chief brand officer at the FMCG giant

Feb 09, 2024

Campaign India Marcomverse: In conversation with Asha Kharga

Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia, is hosting a fortnightly podcast for Campaign India

Feb 06, 2024

Tatler withdraws HK$16 million government grant for Messi no-show

The promotional blitz by Tatler featured Messi’s face right in the middle of all marketing material, leading fans to expect his magic on the field. Minister Kevin Yeung says spectators can contemplate independent legal recourse

Feb 05, 2024

Real Madrid partners with HP

Become first brand to appear on the jersey sleeve

Jan 25, 2024

Opinion: Manage your manager - how to communicate what you need from your boss

The start of a new year shouldn't be a reason for your boss to pile on the pressure, explains the author

Jan 19, 2024

Give brand managers a 5% marketing budget to explore trends like awards, sustainability, and digital: Sudhir Sitapati

Sudhir Sitapati, managing director and CEO, Godrej Consumer Products, provided insights into effectively marketing advertising as an industry and connected it to value creation by outlining a comprehensive blueprint