marketing news

Jul 31, 2020

How OnePlus' Nord became a breakout star in the middle of a pandemic

By upending the rules of mobile handset marketing, the Chinese handset upstart hopes to continue its offbeat marketing success.

Jul 10, 2020

Weekend Watch: From Milan with love

The club's chief revenue officer discusses its partnership with JAY-Z's Roc Nation, its new stadium, and accelerating brand transformation amid global crises.

Jul 10, 2020

Premier League advertising minutes per game reduces

Average game saw less than eight minutes of advertising as title is decided

Jul 09, 2020

Marketing in times of crisis: Mastercard's global CMO shares four common traps and how to do better

"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."

Jul 07, 2020

Women Leading Change Awards winners for 2020 revealed

Two Indian winners among those honoured in the fourth edition of the Women Leading Change Awards.

Jul 02, 2020

Kalyan Jewellers gets Anil S Nair as independent director

Nair was formerly CEO of L&K Saatchi & Saatchi