Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Sep 12, 2023
India's brand value: What are the stakes of rebranding a country's name?
SOUNDING BOARD: Experts decode the complexities of rebranding India to Bharat and weigh the risks and rewards of altering a nation's identity
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Media
Mar 06, 2025
Rebranding done right: Lessons from Zomato’s ...
Advertising
Jan 17, 2025
Why is PVMA missing ‘U’?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Apr 16, 2025
FCB Group India rebrands as FCB India
Just Published
Advertising
1 day ago
Onam 2025: Brands blend tradition and storytelling ...
Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.
Digital
1 day ago
Open web shapes festive ad strategies as costs climb
As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.
Advertising
1 day ago
Kempegowda International Airport hits the play ...
It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.
Advertising
1 day ago
Dentsu appoints bankers to seek buyers for ...
Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.
