Novotel New Delhi City Centre has announced the appointment of Richa Trikha as director of sales and marketing, signalling a strategic move to strengthen its commercial and brand positioning in a competitive hospitality market.
With over 18 years of experience spanning hospitality and aviation, Trikha brings expertise in revenue generation, strategic sales planning, and client relationship management. In her new role, she will lead the hotel’s sales and marketing strategy, with a focus on driving business growth across key segments including corporate, MICE, and social events. Her mandate includes strengthening partnerships, enhancing brand visibility, and aligning sales initiatives with evolving market demand.
Prior to joining Novotel New Delhi City Centre, Trikha was associated with Hyatt Regency Delhi, where she contributed to improving the hotel’s sales performance and executing high-impact commercial strategies. Over the course of her career, she has worked with global hospitality groups such as Hyatt, Radisson Hotel Group, and IHG Hotels & Resorts, developing expertise across corporate, MICE, and events segments. Her early career included roles at Jet Airways and Kingfisher Airlines, which helped shape her customer-centric approach to service and engagement.
Trikha said, “I am excited to join Novotel New Delhi City Centre at a dynamic stage of its growth. The brand’s strong positioning and evolving market presence present a great opportunity to build impactful strategies, strengthen key partnerships, and drive sustained business performance.”
Saumitra Chaturvedi, general manager at Novotel New Delhi City Centre, added, “We are delighted to have Richa in our team. Her extensive experience, strategic approach, and deep understanding of the market make her a valuable addition to our leadership team. We are confident that her expertise will further strengthen our sales and marketing efforts and drive the hotel’s continued growth.”
The appointment reflects Novotel’s focus on reinforcing its positioning within the premium business and leisure hospitality segment. By bringing in a senior leader with cross-sector experience, the brand aims to enhance its go-to-market strategy, optimise segment-led outreach, and drive integrated campaigns targeting corporate and events audiences.
Novotel operates over 590 properties across more than 65 countries and is part of Accor, which has a network of over 5,700 properties in more than 110 countries. The brand also participates in ALL - Accor Live Limitless, a lifestyle loyalty programme designed to drive engagement through rewards, services, and experiences.
