The Collective, a group of female leaders from the Indian ad industry, that was created in November 2018 soon after the #MeToo movement broke out in the industry, rolled out a video that takes on tokenism in Indian advertising.
A note from the founders of The Collective stated that the industry has been seeing too much tokenism around International Women's Day without any real insights or solutions to existing conditions within the creative industry. The industry body looked to fight that by speaking up and sharing what bothers them.
