Havas Media India has won the integrated media duties for Gamezy.
The mandate was won post a multi-agency pitch and it includes both offline and online media duties.
Gamezy is a fantasy gaming platform from the house of Gameskraft.
The account will be handled by the agency’s Bengaluru office led by Saurabh Jain, EVP - South, Havas Media.
Prithvi Singh, co-founder, Gameskraft, said, “Gamezy is a unique offering for online gamers and comes at a perfect time with rising demand for fantasy sports and amidst IPL season. The aim is to make fantasy gaming even more experiential for the users and break through the traditional fantasy gaming experience with a focus on rewards. We are confident that Havas Media Group’s Meaningful Media initiative studies and champions the media that matters most to audiences—media that is engaging, trusted, and influential, and will take the brand to newer heights.”
Mohit Joshi, managing director, Havas Media Group India, said, “Despite a challenging year, Havas Media Group India has topped the new business charts in the R3 Media Agency League 2020 for six consecutive months. We are glad to further bolster our e-commerce portfolio with this win. There is a rising enthusiasm and opportunity in the online gaming space given the current situation and with the comeback of IPL this year. Gamezy offers a new-age gaming experience whilst ensuring digital safety and transparency. Havas Media is proud to partner with yet another meaningful brand Gamezy and together look forward to creating meaningful and memorable gaming experiences for the users.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
3 hours ago
The long-term consequences of Apple’s privacy shift will be complex, experts say