Goafest 2022: Mindshare India takes home 19 metals, Lodestar UM wins Grand Prix
Mindshare's metal haul consisted of seven Gold, four Silver and four Bronze; Lodestar (three), Madison (two), Initiative (two), Fulcro (two), SoCheers, Schbang, Bennett Coleman & Co and Mindshare Bangladesh among the Gold winners
May 05, 2022 04:15:00 PM | Article | Campaign India Team
Mindshare bagged a total of 19 metals as it won Media Agency of the Year at the Media Abbys held on day one of Goafest 2022.
The tally consisted of eight Gold, five Silver and six Bronze Abbys. Two of the Gold wins were for Dove's '#StopTheBeautyTest'. Three Gold wins were for Pepsi - two for 'Money Heist' and one for 'Swag Se Solo'. It won a Gold each for Star Sports' 'Leveraging Radio to Drive Fan Rivalry - Indian Super League', Lifebuoy's 'World's Largest Covid Campaign', Star Distribution Marketing for the campaign 'Decoding the post NTO world to revive and drive growth'.
Lodestar UM won a Grand Prix for Mumbai Police's 'The Punishing Signal'. The agency also won three Gold, two Silver and two Bronze Abbys. The Gold wins were for 'The Punishing Signal' for Mumbai Police, GCMMF's 'Amul's TRP Shattering Rendezvous with a Nostalgic Ravana and the Epic Kauravas', and Benadryl's 'Powering Marketing Promotion to Drive Market Share Growth'.
Madison won a total of 15 metals. Two of them were Gold, five were Silver and eight Bronze. The Gold wins were for Saffola Life's 'Poke for a Cause' and Oppo's 'India's Biggest Drone Show'.
Initiative Media won nine metals. The tally consisted of two Gold, three Silver and four Bronze. The Gold wins were for Amazon Prime Video's 'How Radio City became Haunted City' Amazon's 'Kushiyon Ki Shuruvat, India ke Tyohar Ke Saath'.
Fulcro won two Gold and two Silver Abbys. The Gold wins were for Kotak General Insurance's ''The Invincible Drunk Driver Challenge Display campaign'.
SoCheers, Mindshare Bangladesh, Bennett Coleman & Co, and Schbang won a Gold each.
SoCheers' win was for Amazon Prime Video India's 'Mirzapur Season 2 - Purvanchal Ke Samachar'.
Bennett Coleman & Co won a Gold for The Times of India's 'Lost Votes'.
Scbhang's Gold was for Amazon Prime Video's 'Cinderella AR Campaign'.
Mindshare Bangladesh's win was for Close Up's 'Kache Ashar Golpo - Stories of Coming Close'.
| Entrant | Bronze | Silver | Gold | Grand Prix | Total |
| Mindshare | 6 | 5 | 8 | | 19 |
| Lodestar UM | 2 | 2 | 3 | 1 | 8 |
| Omnicom Media Group | 2 | 3 | | | 5 |
| Madison | 8 | 5 | 2 | | 15 |
| Initiative Media | 4 | 3 | 2 | | 9 |
| MediaCom | 1 | | | | 1 |
| Setu Advertising | | 1 | | | 1 |
| mSix & Partners | 1 | | | | 1 |
| Signpost India | 1 | | | | 1 |
| dentsu X | 1 | | | | 1 |
| Tribes Communication | 1 | 1 | | | 2 |
| Kinnect | 1 | | | | 1 |
| Starcom India | 1 | 2 | | | 3 |
| SoCheers | 1 | | 1 | | 2 |
| Fulcro | | 2 | 2 | | 4 |
| Schbang | | | 1 | | 1 |
| Carat | 1 | | | | 1 |
| Wavemaker | | 1 | | | 1 |
| Bennett Coleman & Co | | | 1 | | 1 |
| Motivator | 1 | | | | 1 |
| Dainik Jagran inext | 1 | | | | 1 |
| Havas Media | 1 | | | | 1 |
| Essence | 1 | | | | 1 |
| Mindshare Bangladesh | 2 | 1 | 1 | | 4 |
| Asiatic Mindshare | | 2 | | | 2 |
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