Advertising Media Marketing Digital
Daniel Farey-Jones
Mar 12, 2024

Global agency groups 2023 report card: Restructuring, freelance cuts and AI plans as growth gets harder

Last year some global agency groups found the going tougher than expected, but others came through and are still on their planned courses

Half of the 'big six' global agency groups did not achieve their 2023 growth targets (photo: Getty)

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