Asia-Pacific led Q4 revenue declines due to dips in China and Japan. CEO Philippe Krakowsky estimates the holding company will invest roughly $80 million in AI this year
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She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.
IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Gaming company Nazara Technologies has launched a refreshed new brand identity.
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A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.
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