Alison Weissbrot

3 days ago

Mars named vice chair of Unstereotype Alliance

The alliance aims to eradicate harmful stereotypes in advertising and marketing

Apr 09, 2021

Twitter: Performance is our ‘number one’ focus in 2021

The social media platform is doubling down on direct response advertisers

Mar 30, 2021

Facebook puts $750 million global media account up ...

Mindshare and Dentsu are the incumbents

Mar 24, 2021

Why Omnicom Media Group is separating ‘activation’ ...

The media holding group promoted Megan Pagliuca to chief activation officer to lead the charge

Mar 22, 2021

Ogilvy nabs Absolut global creative account from BBH

The creative agency will lead global strategic and creative duties for the Pernod Ricard brand

Mar 04, 2021

Google shatters hopes of replacing cookies with ...

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech