Alison Weissbrot

Mars named vice chair of Unstereotype Alliance
Advertising
3 days ago
Alison Weissbrot

Mars named vice chair of Unstereotype Alliance

The alliance aims to eradicate harmful stereotypes in advertising and marketing

Twitter: Performance is our ‘number one’ focus in 2021
Digital
Apr 09, 2021
Alison Weissbrot

Twitter: Performance is our ‘number one’ focus in 2021

The social media platform is doubling down on direct response advertisers

Facebook puts $750 million global media account up for review
Digital
Mar 30, 2021
Alison Weissbrot

Facebook puts $750 million global media account up ...

Mindshare and Dentsu are the incumbents

Why Omnicom Media Group is separating ‘activation’ from ‘investment’
Media
Mar 24, 2021
Alison Weissbrot

Why Omnicom Media Group is separating ‘activation’ ...

The media holding group promoted Megan Pagliuca to chief activation officer to lead the charge

Ogilvy nabs Absolut global creative account from BBH
Advertising
Mar 22, 2021
Alison Weissbrot

Ogilvy nabs Absolut global creative account from BBH

The creative agency will lead global strategic and creative duties for the Pernod Ricard brand

Google shatters hopes of replacing cookies with independent identifiers
Digital
Mar 04, 2021
Alison Weissbrot

Google shatters hopes of replacing cookies with ...

The tech giant dropped a bombshell on Wednesday with massive implications for independent ad tech

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