WPP is recommitting to creativity with the new hire
McCann Worldgroup CEO Bill Kolb said the moves are about bolstering the strength of the integrated agency’s individual brands
Metric Theory will merge with MightyHive and Decoded will merge with MediaMonks
The review kicked off in late September
Gerhart will replace Nick Emery, who was ousted in October for inappropriate behaviour
The food and drinks giant is reviewing its agency roster as it looks to cut marketing costs and consolidate its portfolio
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