Krakowsky will take the helm effective January 1 and Roth will move into the executive chairman role
The longtime chairman will be replaced by Bill Kolb at the end of the year.
The group, called Havas Market, will help clients navigate the evolving path to purchase.
The former Viacom and H&M exec will shape the global WPP agency’s approach to diversity, equity and inclusion across 90 markets
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