Campaign India Team
Mar 02, 2021

Former CEO of BARC Partho Dasgupta granted bail

Was arrested on 24 December in the ongoing #TRPScam

Partho Dasgupta
Partho Dasgupta
The Bombay High Court has granted bail to former BARC CEO Partho Dasgupta, after more than a month and a half in the custody of Mumbai Police.
 
Dasgupta was arrested on 24 December after allegations of manipulating viewership data as well as TRP. The arrest was made after a third-party audit which submitted a report to the Mumbai Police in July 2020. 
 
On 15 January, he was taken to JJ Hospital (Mumbai) in an unconscious state, after WhatsApp conversations of more than 500 pages between him and Republic TV's Arnab Goswami had gone viral on social media, in connection with the #TRPScam. It is claimed that senior BARC India officials manipulated ratings to make Republic TV as the most-viewed English news channel.
 
Since then, Times Network has sent a legal notice to BARC. It has alleged that illegal and fraudulent viewership data caused the channel damage worth Rs 431 crore.
 
 
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

IndiGo crisis: A case for more heart, less script

In an era where outrage escalates in minutes, the airline’s December meltdown is a masterclass in what not to do.

3 hours ago

Upping the game: How Indian game developers can ...

While India has massive download volume, only a small percentage are high-value payers.

5 hours ago

Zen Diamond’s four-act launch outruns the celebrity ...

A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.

3 days ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.