Campaign India Team
Feb 14, 2021

Times Network sends legal notice to BARC in latest #TRPScam update

States that illegal and fraudulent viewership data caused the channel damage worth Rs 431 crore

Times Network sends legal notice to BARC in latest #TRPScam update
Bennett Coleman & Company has issued a legal notice to BARC on account of the 'shocking illegal and fraudulent viewership management and tampering of television audience measurement and television rating points'.
According to the statement issued by Times Now, the legal notice follows the press conference held on 25 December by the Joint Commissioner of Mumbai Police during which he spoke about the forensic audit report of July 2020 which revealed that the TRPs of various channels were manipulated, rigged, tampered and at times pre-decided by the erstwhile upper echelon of BARC.
According to the Joint Commissioner of Mumbai Police, Times Now had been reduced to the second position in a fraudulent/illegal manner with a view to make another newly launched English news channel (Republic TV) as the number one channel. The statement added that the press conference made it clear that activities resulting in viewership malpractices and TRP manipulation were undertaken by BARC with a malafide intention to biasedly cause wrongful losses to some of its subscribers whilst other co-conspiring subscribers benefitted of the malicious acts. 
Times Now believes that the manipulation and fudging of the TRP data has negatively affected advertising revenues worth Rs 431 crores. In addition to the above, Times Now believes it has suffered significant loss of reputation, goodwill, brand value and loss of future profits which it is in the process of calculating. The channel also believes it is entitled to the refund of the entire license fee paid to BARC - amounting to Rs. 21.83 crores along with interest thereon at the rate of 18% p.a. for the reason that no truthful viewership data was provided by BARC.


Campaign India

Related Articles

Just Published

23 hours ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.