Campaign India Team
Jul 03, 2023

Dream11 to be BCCI's lead sponsor

Deal to run till June 2025

Dream11 to be BCCI's lead sponsor
The Board of Control for Cricket in India (BCCI) has announced Dream11 as its lead sponsor from 1 July 2023 to 30 June 2025.
 
Dream11 will be seen on team India jerseys starting from the Test series against the West Indies, the team’s first assignment in the ICC World Test Championship 2023-25 cycle.
 
Dream11 replaces Byju's.
 
Roger Binny, president, BCCI, said, “I congratulate Dream11 and welcome them on board again. From being BCCI’s official sponsor to now being the lead sponsor, the BCCI-Dream11 partnership has grown from strength to strength. It is a direct testament to the trust, value, potential and growth that Indian cricket offers. As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities and I am confident that this partnership will help us elevate the fan engagement experience.”
 
Harsh Jain, co-founder and CEO, Dream Sports, said, “As a long-standing partner of BCCI and team India, Dream11 is thrilled to take our partnership to the next level. At Dream11, we share our love for cricket with a billion Indian cricket fans, and it is a matter of pride and our privilege to become the lead sponsor for the national team. We look forward to continue supporting the Indian sports ecosystem.”
Source:
Campaign India

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