Mothercare India has partnered with Yami Gautam Dhar for its new personal care campaign titled ‘You Do Mom Your Way’. The campaign positions the actor and new mother as the face of Mothercare’s expanding personal care category, focusing on themes of authenticity, care and trust.
The collaboration aligns the brand’s parenting-led positioning with Gautam Dhar’s public image as a modern and instinct-driven mother. Through the campaign, Mothercare aims to connect with parents seeking safe and dependable products designed for mothers and babies.
The campaign features a series of brand films showcasing Gautam Dhar navigating early motherhood through everyday parenting moments. The films focus on themes of intuition, confidence and emotional connection while highlighting Mothercare’s personal care range, including dermatologist-tested formulations designed for mothers and babies.
The creative approach centres on realistic portrayals of parenting, capturing what the brand describes as small yet meaningful moments of motherhood. Through these narratives, the campaign seeks to reinforce Mothercare’s positioning around practical support and trust-led parenting solutions.
Speaking about the partnership, Yami Gautam Dhar said, “Mothercare is one of the most trusted brands when it comes to, quite literally, mother care. When you get an opportunity to partner with a brand that builds on the same values you believe in, authenticity, comfort, and reliability, it feels like a natural fit. ‘You Do Mom Your Way’ is a thought I deeply connect with because it mirrors how I was raised and how I wish to raise my child, guided by instinct and love.”
With Gautam Dhar leading the campaign, Mothercare continues to focus on messaging that acknowledges the individuality of motherhood journeys while promoting its personal care portfolio. The campaign also reflects a broader marketing strategy within the parenting category, where brands increasingly use relatable storytelling and lived experiences to build stronger emotional connections with consumers.
Mothercare operates across categories including apparel, nursery, feeding, travel and toys for expectant mothers, babies and children up to eight years of age. The brand currently has 56 stores across India and continues to expand its retail footprint nationally.
The ‘You Do Mom Your Way’ campaign is expected to roll out across digital and brand-led communication platforms, supporting Mothercare’s visibility within the growing parenting and childcare market.
