Campaign India Team
Jan 14, 2015

Directi rolls out calling app Ringo in India

Gets aggressive with PR for launch

Directi rolls out calling app Ringo in India
Directi, a technology player that develops mass-market web products has rolled out Ringo, an international low-cost calling application. With this, Ringo enters its 17th market worldwide.
 
Ringo, addresses the $2 billion international calling market in India, which makes it the fourth largest originator of ISD calls in the world.
 

The application works with smartphones on the iOS, Android and Windows platforms having an active data connection. Once the application is downloaded, one can use the application to dial-in the international number.
 
The service claims that it is 70 per cent cheaper than 'most carriers' in the country and 20 per cent cheaper than using Skype or Viber. 
 
Speaking with Campaign India about the potential of competition with mobile network carriers, Bhavin Turakhia, CEO, Ringo, said, "Carriers around the world don't drop prices in general, unless other carriers drop prices. Besides that, I don't expect to take away 100 per cent of the market share (I hope I do), but that's not the expectation right now. The expectation is to co-exist to increase the entire call volume of India and allow people to communicate."
 
On marketing efforts, he added, "We are going to market the application pretty aggressively. I'm a strong believer of PR and prefer it to advertising. I believe in the notion of working with a community and spreading the word. When recommendations come from reputed people, I believe they make a stronger impact. We'll be doing an advertising campaign as well and are investigating the platform right now. But, for now the focus is going in to building the community and building viral marketing."
Source:
Campaign India

Related Articles

Just Published

Premium
Novartis launches global media review
Premium
6 hours ago

Novartis launches global media review

Pharma giant's media is handled by Starcom in many markets.

Premium
‘Building our brands through the power of design’: Nadia Chauhan
Premium
9 hours ago

‘Building our brands through the power of design’: ...

The CMO and JMD of Parle Agro discusses how the company is looking to design to achieve its target of being the number one mango drink in the country

Premium
HT Media acquires 51 per cent stake in Radio One's Next Mediaworks
Premium
11 hours ago

HT Media acquires 51 per cent stake in Radio One's ...

With this, HT Media now has 22 radio stations across 15 cities in India

Premium
WPP's Mark Read awarded more than £3.7m in pay and bonuses across 2018
Premium
12 hours ago

WPP's Mark Read awarded more than £3.7m in pay and ...

Read was handed a special £1.5m bonus as COO last year, with first of three payments due next week.