Airtel and Vodafone. We don’t need a Battle of the Brands post to establish that indeed these two brands have been battling for ages – battling for a larger share of the Indian smartphone market. Both phone connection providers received a huge blow with the launch of Jio a few years ago – which revolutionized the Indian smartphone market. However, now that Jio has removed free calls from the equation, both Vodafone and Airtel are back in the game!
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyses the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data.
It’s clear that Airtel is the winner here since they have the lion’s share of conversations. But it’s interesting to note that Jio features prominently in both hashtag bubbles. They were definitely able to leverage the fact that Jio started charging for calls to other network providers. It’s also interesting to note that all major network providers are mentioned in the bubbles – it means that competition is always in the game. Airtel’s #AbTohSahiChuno hashtag is also doing well – meaning that they’ve successfully managed to plant a seed in the minds of consumers or future consumers.
Share of Media
Where is the conversation taking place? Data from the last month shows that the conversation is mainly happening on Twitter, followed by Facebook. Thereafter, online news and blogs are the next most popular means of spreading the word. This comes as no surprise because Twitter is definitely the top platform for CRM on social.