Campaign India Team
Nov 18, 2019

Talkwalker’s Battle of the Brands: Airtel Vs Vodafone

A weekly round up of the action in the social media space

Screenshots from recent Vodafone (left) and Airtel campaigns
Screenshots from recent Vodafone (left) and Airtel campaigns
Airtel and Vodafone. We don’t need a Battle of the Brands post to establish that indeed these two brands have been battling for ages – battling for a larger share of the Indian smartphone market. Both phone connection providers received a huge blow with the launch of Jio a few years ago – which revolutionized the Indian smartphone market. However, now that Jio has removed free calls from the equation, both Vodafone and Airtel are back in the game!
 
Talkwalker, a social media analytics company, based in Luxembourg, takes a closer look at the buzz, using their platform. Talkwalker Analytics analyses the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data. 
 
1. Mentions:
 
Airtel is leading the way with almost double the number of mentions as Vodafone in the last month. This is mainly because they announced on all of their social channels that they were indeed, going to keep their free calling available for all of their clients. Clever moment marketing at its best! Vodafone did it as well, but Airtel’s posts got higher visibility and engagement.
 
 
2. Demographic data:
 
We saw the mentions – now let’s take a look at who’s creating those mentions. It turns out that most mentions for both network providers are men - ~70% for Airtel and 79.2% for Vodafone. Millennials form 47% of the mentions for Airtel while they are responsible for 55.5% of the mentions for Vodafone. There are a considerable number of Gen Z mentions and older folks as well – probably some of them are loyal customers from the early days. 
 

 

Source:
Campaign India

Related Articles

Just Published

Premium
It's more than just football, says Rohit Sharma in first India specific campaign for LaLiga
Premium
1 day ago

It's more than just football, says Rohit Sharma in ...

Watch the film conceptualised by India on Track

Premium
Interactive Avenues bags UPL's digital mandate
Premium
1 day ago

Interactive Avenues bags UPL's digital mandate

Account won following a multi-agency pitch

Premium
Mitali Srivastava Hough launches Equal
Premium
1 day ago

Mitali Srivastava Hough launches Equal

The agency will specialise in cause marketing and CSR solutions

Premium
Agency staff get two hours max for uninterrupted work
Premium
1 day ago

Agency staff get two hours max for uninterrupted work

Interruptions and overbooking are rife in the agency world, but remote working is shown to improve productivity.