Dentsu Media has bagged the media planning and buying duties for the entire portfolio of brands for Maruti Suzuki India (MSIL) post a multi-agency pitch. Initiative handled the business prior.
The agency's mandate includes Maruti Suzuki corporate, existing channel and Nexa brands. A team comprising existing Dentsu Media members and 'handpicked experienced talent' has been put together to handle this mandate.
Dentsu Impact and Isobar handle parts of Maruti's creative, digital and CRM business.
Sanjeev Handa, vice president, marketing, Maruti Suzuki India, said, “Our partnership with Dentsu Aegis Network is a strategic one. We wanted to have an integrated and synergistic approach for our business to improve productivity and overall effectiveness. And with alignment of media services to Dentsu Aegis Network, we are looking forward to improving our overall marketing efficiencies”.
Divya Karani, CEO, Dentsu Media, said, “We are delighted and honored to be chosen as the preferred media partners for MSIL, a clear market leader in the category and one of the most exciting and innovative marketers in the country. We have put together a very experienced and balanced team of media, advertising and marketing professionals who will leverage our global capabilities, tools and resources to help MSIL further enhance its market leadership. We are truly excited about this win.”
