Campaign India Team
Apr 17, 2017

Dentsu bags Maruti Suzuki’s media mandate

Account won post a multi-agency pitch

Dentsu bags Maruti Suzuki’s media mandate
Dentsu Media has bagged the media planning and buying duties for the entire portfolio of brands for Maruti Suzuki India (MSIL) post a multi-agency pitch. Initiative handled the business prior. 
 
The agency's mandate includes Maruti Suzuki corporate, existing channel and Nexa brands. A team comprising existing Dentsu Media members and 'handpicked experienced talent' has been put together to handle this mandate. 
 
Dentsu Impact and Isobar handle parts of Maruti's creative, digital and CRM business. 
 
Sanjeev Handa, vice president, marketing, Maruti Suzuki India, said, “Our partnership with Dentsu Aegis Network is a strategic one. We wanted to have an integrated and synergistic approach for our business to improve productivity and overall effectiveness.  And with alignment of media services to Dentsu Aegis Network, we are looking forward to improving our overall marketing efficiencies”.
 
Divya Karani, CEO, Dentsu Media, said, “We are delighted and honored to be chosen as the preferred media partners for MSIL, a clear market leader in the category and one of the most exciting and innovative marketers in the country.  We have put together a very experienced and balanced team of media, advertising and marketing professionals who will leverage our global capabilities, tools and resources to help MSIL further enhance its market leadership. We are truly excited about this win.”
 
Source:
Campaign India

Related Articles

Just Published

16 hours ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

17 hours ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

20 hours ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

21 hours ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.