Campaign India Team
Oct 31, 2023

TCS, Godrej, L&T, HDFC and Maruti Suzuki top Interbrand charts

Interbrand's 2023 top brands report reveals the top Indian brands within the technology, FMCG, financial services, home building, infrastructure and automotive sectors

TCS, Godrej, L&T, HDFC and Maruti Suzuki top Interbrand charts
Interbrand has rolled out its sector-specific report for 2023, shedding light on the achievements of India's top brands.
The report casts a spotlight on brands operating within the technology, fast-moving consumer goods (FMCG), financial services, home building, and infrastructure, as well as the automotive sectors and their endevour in sustainability and innovation. 
According to the report, the FMCG sector leads with 25% CAGR growth in 2023. Godrej, Amul and Dabur are the top FMCG brands from the India Top Brands Report 2023. 
In the FMCG sector, brands have harnessed their reputations to drive innovation, sustainability, and community well-being. Key players like Godrej Consumer Products, Amul, Dabur, Britannia, and Patanjali have placed a strong emphasis on delivering high-quality products, sustainability, community development, diversity, and minimising their environmental footprint while embracing modern solutions.
In the realm of technology,  India's leading tech companies focussed on employee and employer branding, technology for social good, diversity (DEI), and environmental sustainability (ESG). The sector has grown 14% and TCS has topped the charts.
Within the automotive sector, the report highlights Maruti Suzuki's commitment to customer satisfaction and eco-friendly products which earned the brand a top position in the category. Mahindra's excellence in electric three-wheelers and SUVs with a sustainability focus, Bajaj Auto EVs, Tata Motors' dedication to electric mobility, Hero MotoCorp's innovations for sustainability, Royal Enfield's exploration of motorsports, TVS Motor's stylish product offerings, Ashok Leyland's promotion of sustainability, and Apollo Tyres' expansion of diversity and community initiatives, were also recognised.
In the financial services domain, HDFC was the leadomg brand follwed by LIC, SBI, ICICI, Axis, Kotak, Bank of Baroda, IndusInd, and Union Bank. The top brands are reported to be investing in digital solutions to enhance customer experiences which resulted in their top positions on the chart.
Digital avatars like SBI Yono and Kotak 811 offer seamless banking services alongside corporate social responsibility initiatives that center around community development, education, and environmental sustainability.
Home building
In the home building sector, Larsen & Toubro has directed its attention toward energy efficiency, sensor-based lighting, and rural empowerment which landed them the number one position.
Asian Paints merits recognition for its commitment to offering custom design services, waterproofing solutions, and sustainable offerings.
Ashish Mishra, CEO, Interbrand India and South Asia, said, "While the overall league table of most valuable Indian Brands, launched some weeks back, offers rich perspectives on how brands are driving value for businesses, the sectoral league tables offer a lot more contextual insight. There are some common themes and then some sector-specific ones. The common themes include brands leveraging their trust and meaning systems to transcend their traditional categories to broader Arenas. It is now more about categories within brands, not brands within categories. The other common areas of focus across sectors are tech-led transformations for the future, premiumisation, authenticity, experiential upgrades, internal culture-building, and environment and community consciousness."
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

8 hours ago

Moves and wins roundup: Week of 20 May

Read all the latest news from the marcomms world including updates from Cheil India, Madison Media Alpha, Snapchat, Grapes, Media Maniacs Group, TheSmallBigIdea and more, in our weekly round-up of account wins and people moves.

11 hours ago

Google unleashes AI updates and adds greater ...

The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.

13 hours ago

Senior leaders exit FCB India

EXCLUSIVE: Sources tell Campaign India that Abhinav Kaushik, John Thangaraj, and Arijit Sengupta are set to depart from the agency.

15 hours ago

Meta’s CMO on navigating cuts, competition and critics

Longtime executive Alex Schultz details the complexities of marketing a technology giant, including how to resurrect young users and reframe its platforms as a positive place for teens.