Campaign India Team
Jan 15, 2024

Rajkummar Rao highlights Maruti Suzuki's True Value

Watch the films here

Maruti Suzuki True Value has rolled out a campaign #SirfTrueValuePe (only on true value), featuring actor Rajkumar Rao, to underscore the advantages customers enjoy while selecting True Value as their preferred destination for buying pre-owned vehicles. 


The films put Rao in the spotlight as he makes an informed choice to purchase a car from a True Value showroom, where meticulous evaluation of unparalleled services is a priority. The first film (above) highlights the key Unique Selling Points (USPs) of the True Value experience, emphasising aspects like stringent vehicle refurbishment and 376 Quality Checks.


In the second film, the focus shifts to the added benefits of acquiring a pre-owned car through the True Value chain, offering customers 3 Free Services and up to a 1-year warranty. The films are a testament to True Value’s dedication to delivering a comprehensive, trustworthy, and seamless buying experience for pre-owned cars, encapsulated by the tagline – ‘Gaadi Milti Hai #SirfTrueValuePe’ (get a car at its true value).


Shashank Srivastava, senior executive officer, marketing and sales, said, “The new brand films for the campaign – Gaadi Milti Hai #SirfTrueValuePe, further build upon the notion of trust that is associated with Maruti Suzuki True Value; emphasising how the channel has revolutionised the journey of buying pre-owned cars for customers. The campaign underscores our dedication to providing a transparent, reliable, and superior pre-owned car buying experience. Through this campaign, we aim to showcase the extensive care and attention each vehicle undergoes at True Value dealerships, ensuring that customers drive home with complete confidence in their purchase.” 


The campaign is live on TV, OTT, OOH and digital media platforms.

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