Anupama Sajeet
Nov 17, 2023

The CMO's MO: Maruti Suzuki's Shashank Srivastava on driving customer ethos for the automaker

Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, headlines this edition by delving into being a completely 'customer-obsessed' CMO and giving a peek into his lesser-known fascination for the origins of the universe and human evolution

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

15 hours ago

Surya Roshni elevates Parul Phadke as head of ...

She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.

1 day ago

New eyewear ‘B by Lenskart’ brand launch - ...

IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’

1 day ago

Why is Nazara Technologies rebranding itself and ...

Gaming company Nazara Technologies has launched a refreshed new brand identity.

1 day ago

Safe is passé, risk-taking is in

A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.