DangleAds Technologies has announced the elevation of Nidhi Dua Dhingra to the role of chief business officer, as the company sharpens its focus on global expansion and innovation-led growth in digital advertising. The move reflects a strategic shift towards scaling its business operations and strengthening its position across emerging advertising technologies.
In her new role, Dhingra will lead the company’s overall business strategy, with responsibility for revenue growth, client acquisition and strategic partnerships across key international markets. Her mandate also includes expanding DangleAds’ programmatic and connected TV capabilities, alongside advancing its proprietary platforms and AI-led solutions designed for modern advertising ecosystems.
Dhingra brings over 14 years of experience and has been closely associated with the company’s growth trajectory. During her tenure, she has played a significant role in building business functions, driving campaign performance and developing client relationships. Her leadership has contributed to the company’s ability to scale operations while maintaining a focus on innovation and performance-driven outcomes.
A key highlight of her contribution has been her involvement in launching DangleAds’ product portfolio, which includes programmatic advertising solution AudienceConnect, rich media and dynamic creative optimisation offering Infynix, and connected TV platform Spectra. These products now form a central part of the company’s growth strategy, enabling it to offer integrated, full-funnel advertising solutions to clients across markets.
Pulkit Narayan, founder and chief executive officer of DangleAds Technologies, said: “Nidhi’s elevation to Chief Business Officer is one of the most organic and well-deserved decisions we’ve made. She has been at the centre of our growth journey, bringing together strategy, execution and leadership with remarkable consistency. Her ability to anticipate market shifts, build strong business foundations and lead teams with clarity makes her the ideal leader for this role. As we scale globally and double down on product innovation, I am confident she will play a defining role in shaping the next phase of DangleAds.”
Dhingra said, “I am incredibly excited to step into this role at such a transformative time for the industry. The digital advertising landscape is evolving at an extraordinary pace - AI, programmatic intelligence, connected TV and data-driven creativity are reshaping how brands connect with their audiences. At DangleAds, we have built a strong foundation, and I look forward to leading our company through this frontier while positioning DangleAds as a trusted partner for brands navigating the future of digital advertising. The best is truly yet to come.”
The appointment comes at a time when DangleAds is expanding its global footprint, with operations across India, Singapore, UAE, Germany and the Netherlands. The company continues to position itself as a full-funnel digital solutions provider, offering capabilities across programmatic advertising, rich media, dynamic creative optimisation and connected TV.
Founded in 2017, DangleAds Technologies operates with a focus on precision targeting, automated media buying and adaptive creative strategies. Its approach centres on improving customer retention, enhancing engagement and delivering measurable ROI through technology-led solutions.
With Dhingra stepping into the chief business officer role, DangleAds is expected to further strengthen its business strategy and accelerate innovation across its product ecosystem, reinforcing its positioning as a global digital advertising partner for brands navigating an increasingly data-driven and platform-led media landscape.
