Aprilia Racing and Monster Energy have announced a multi-year sponsorship agreement that will see the energy drink brand become a key commercial partner of the MotoGP team from the 2026 Grand Prix of Italy onwards. The partnership, revealed during the Italian Grand Prix weekend at Mugello, marks a significant sponsorship development for both organisations and lays the foundation for an expanded relationship in 2027 when Monster Energy will assume the role of title sponsor.
The agreement will bring Monster Energy’s branding into prominent positions across the Aprilia Racing ecosystem. The brand’s three-claw logo will feature on the factory RS-GP motorcycles, riders’ racing leathers and a range of team assets, ensuring visibility throughout the MotoGP season and across global motorsport audiences.
For Aprilia Racing, the partnership represents an important step in the commercial evolution of its MotoGP programme. The manufacturer described the agreement as a strategic milestone that reflects the growth of the team and the increasing appeal of its sporting project to global brands.
The collaboration also marks a first for Aprilia Racing, with Monster Energy becoming the team's inaugural title sponsor from 2027. Beyond sponsorship visibility, the partnership is positioned around shared brand values associated with speed, performance, adrenaline and competition, themes that have long been central to both organisations’ marketing strategies.
The announcement comes at a time when Aprilia Racing is experiencing sustained competitive success in MotoGP. The team has strengthened its standing in recent seasons and continues to establish itself as one of the championship’s leading manufacturers. The company noted that in 2025 it became the European manufacturer with the most victories in FIM Grand Prix World Championship history. During the same season, Aprilia recorded its highest number of wins in a single campaign, secured third place in the riders’ championship with Marco Bezzecchi and finished second in the manufacturers’ championship.
The momentum has continued into the 2026 season. According to the team, Aprilia claimed the first three Grand Prix victories of the year, secured podium finishes in the opening five races and achieved its first-ever MotoGP podium lockout with a 1-2-3 finish at the French Grand Prix. The team is also leading the riders’, manufacturers’ and team standings.
The partnership provides both brands with an opportunity to strengthen their connection with MotoGP audiences globally. For Monster Energy, motorsport remains a key sponsorship platform that supports brand visibility and fan engagement across international markets. For Aprilia Racing, the agreement adds a globally recognised partner to its commercial portfolio while enhancing the team's visibility both on and off the track.
Massimo Rivola, chief executive officer, Aprilia Racing, said, “We are extremely happy to announce this partnership with a global company like Monster Energy, who will be alongside us in 2026 as main sponsor and who will take on the role of title sponsor in 2027. This agreement represents a milestone for Aprilia Racing and the crowning moment of our path of success. For this reason, we are particularly proud of this collaboration which will contribute to further reinforcing the ambition of our project. I would like to thank Monster Energy for the trust they have placed in us, and we will do everything we can to ensure that it pays off as we begin this new chapter together.”
Mitch Covington, SVP sports marketing, Monster Energy, added, “Partnering with Aprilia Racing marks an exciting step forward for Monster Energy in MotoGP. The team has established itself as one of the most competitive and progressive forces in the championship, and we are looking forward to being part of that journey as it continues to evolve. MotoGP represents the pinnacle of two-wheel racing, and it remains a key platform for Monster Energy to connect with fans globally. Together with Aprilia Racing, we are committed to elevating that connection and contributing to the continued growth and momentum of the sport.”
The partnership signals a long-term marketing and sponsorship commitment, aligning two brands seeking to expand their reach and influence within the global motorsport landscape.
