Colors launches marketing campaign for IPL 'cricketainment'

After joining hands with the Indian Premier League's third season, Colors has launched its campaign for promoting its new 'cricketainment property' IPL Entertainment.To be known as 'IPL Tadka Maar Ke', the strategy, as the name suggests, stirs in together the sporting spirit involved in the game of cricket with a mix of glamour and excitement from Colors. The channel has unveiled four TVCs for the same, which are on-air on various channels. These TVCs have been conceptualised by Orchard Advertising and executed by Colors' in-house creative team.