Colors launches marketing campaign for IPL 'cricketainment'

After joining hands with the Indian Premier League's third season, Colors has launched its campaign for promoting its new 'cricketainment property' IPL Entertainment.

To be known as 'IPL Tadka Maar Ke', the strategy, as the name suggests, stirs in together the sporting spirit involved in the game of cricket with a mix of glamour and excitement from Colors. The channel has unveiled four TVCs for the same, which are on-air on various channels. These TVCs have been conceptualised by Orchard Advertising and executed by Colors' in-house creative team.

As a part of this association, Colors and Indian Premier League (IPL) will, in collaboration, produce four cricketainment shows – namely IPL Rockstar which will see IPL with a ‘Musical Tadka’, IPL Fear Factor Edition with a heavy dose of ‘Khatre ka Tadka’, IPL Awards with a ‘Bollywood Tadka’ and IPL Parties with a ‘Fashion ka Tadka’!

View the TVCs here

Speaking on the campaign, Rameet Arora, head- marketing, Colors, said, "The idea behind 'IPL Tadka Maar Ke' is to bring out the mass appeal attached both to IPL and Colors. Its about that distinctive touch that Colors will be lending to IPL to make it even more exciting than it already is. The 'Tadka' signifies Colors' contribution in making brand IPL even spicier! It's all about bringing two interesting ideas and meshing them together to create something new and truly wonderful and that too without losing the original flavour."