Advertising Media PR Marketing Digital In-Depth
Vinita Bhatia
Mar 07, 2025

IPL ads get a data makeover: What it means for brands

JioStar and Nielsen’s audience measurement shake-up brings IPL advertisers closer to real-time insights, reshaping digital ad strategies for 2025.

Live sports have always been the biggest revenue driver for digital platforms, but precise targeting and real-time measurement have remained a challenge.

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