Campaigns by Ogilvy (6), Grey (2), Leo Burnett (2), Mullen Lowe (2), Dentsu Marcom, McCann Worldgroup, BBDO India and FCB Ulka among winners
How Campaign India rates the agency: 6
Integrated, Craft category to be judged today
After joining hands with the Indian Premier League's third season, Colors has launched its campaign for promoting its new 'cricketainment property' IPL Entertainment.To be known as 'IPL Tadka Maar Ke', the strategy, as the name suggests, stirs in together the sporting spirit involved in the game of cricket with a mix of glamour and excitement from Colors. The channel has unveiled four TVCs for the same, which are on-air on various channels. These TVCs have been conceptualised by Orchard Advertising and executed by Colors' in-house creative team.
Idea National Bingo Night, Colors' soon to be launched game show featuring Abhishek Bachchan has already begun generating buzz with its marketing campaign.The campaign has been developed by Orchard Advertising, which is the creative agency-on-record for the television channel.
Type of agency: AdvertisingCompany ownership: WPPKey personnel: Thomas Xavier, chairman and national creative directorAccounts won: S Tel, Saridon and Aspro of Nicholas Piramal, Akshaya Homes, Siva VenturesAccounts lost: People
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