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Brands must gauge youth engagement levels, shifting focus from basic interactions with less involved users to deeper, relational experiences with highly engaged ones.
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or call+91 22 69489600
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A new Spotify–YouGov study outlines key structural barriers affecting women working across India’s contemporary music ecosystem.
A new partnership enables brands to embed distinctive sonic cues across high-volume digital formats and offline experiences.
Sunfeast YiPPee! and Neeraj Madhav collaborate on a Kerala-focused rap track celebrating local snacking culture.
As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.