ITSA has been awarded the advertising and strategic communication mandate for HCL-Avitas, HCL's foray into healthcare space.
HCL-Avitas is billed as a ‘networked multi-specialty clinic' chain, with eight clinics across Delhi-NCR and more to come.
The account was won after a multi-agency pitch process. FCB-Ulka is the incumbent.
Emmanuel Upputuru, founder and creative chairman, ITSA, said, "ITSA is attracting clients that have new age offerings. HCL Avitas is a bold idea in the highly sensitive and complicated healthcare sector. What I like is the intersection of technology and health to provide care.”
Harish Natarajan, CEO, HCL Avitas, said, “Building a brand in healthcare is not just about advertising – it is about touching the lives and making a difference to thousands of patients who experience the brand. We believe that the passion, creativity and innovation that the ITSA team brings will help propel the brand in this early stage of its evolution.”