american express
Goafest 2019: 'God created the earth - it wasn't data driven' - Gordon Bowen
Along with showcasing pieces of work to push the power of creativity, the founder and global chairman of mcgarrybowen addressed a packed house on day two of Goafest 2019
Interpublic's UM wins American Express global media account
The agency will handle media planning and buying, strategy and analytics across 22 markets including India
Cannes Contenders 2016: ITSA
Believe your entry deserves a Lion? Send us the work and the case
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Digital Media Awards: Interactive Avenues bags a Gold, two Silvers; ‘Kolaveri’ snares Silver and a Bronze
Coca-Cola was crowned Digital Brand of the Year, while Digital Agency of the Year was Wunderman (in partnership with Ogilvy, Ikon and Naked), which executed the ‘Share a Coke’ campaign
Monday Morning Gloom Buster
In case you haven't seen it already, here's the new Amex commercial featuring Conan O'Brien
Profit and conscience can, indeed, co-exist
Charity, philanthropy, patronage have existed from time immemorial. They have been part of a societal code that has governed the act of giving, from a time when monarchies prevailed to a day where mega corporations have replaced kingdoms. For centuries, the basic code did not alter. Philanthropy was always discreet and ever so often the donation anonymous. The first significant shift happened in the early 1980s when a now formidable discipline called “Marketing” collided with philanthropy to give birth to a new concept: “Cause Marketing”.
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