Campaign India Team
Jun 08, 2023

Campaign India Digital Crest Awards 2023: Interactive Avenues, WhatsApp by Meta take top honours

BBDO takes home four Gold wins; White Rivers Media (two), Flibbr Consulting, Mindshare, Ogilvy, Paisabazaar.com, PivotRoots, and Toaster also among Gold winners

Campaign India Digital Crest Awards 2023: Interactive Avenues, WhatsApp by Meta take top honours
Winners of the 2023 edition of the Campaign India Digital Crest Awards were announced at an event in Mumbai on 7 June.
 
Interactive Avenues took home the ‘agency of the year’ accolade with a 20-metal tally, which included three Gold, ten Silver and seven Bronze wins.
 
The Gold wins for the agency came for Amazon Prime Video’s ‘Decoding Chris Pratt’s Terminal List: The 360 Experience’ in the ‘Digital Craft - Art Direction/Communication in Digital Design’ category, Plum Goodness’ ‘Empties4Good’ in the ‘Social Cause - Supported by a Corporate/Brand’ category and Spotify’s ‘Spotify #Wrappedmemes’ in the ‘Viral Marketing Campaign’ category.
 
‘WhatsApp by Meta’ bagged the ‘Brand of the Year’ with four Gold, three Silver and a Bronze wins.
 
BBDO India bagged the most Gold wins on the night. It bagged four for WhatsApp by Meta’s ‘#ScamSeBacho’ campaign in the ‘Digital Craft - Best Writing’, ‘Social Cause - Supported by a Corporate/Brand’, ‘Use of Social Media in a Campaign’ and ‘Viral Marketing Campaign’ categories.
 
White Rivers Media was third among the most-awarded agencies. The agency bagged two Gold, four Silver and three Bronze. The Gold wins came for Sony Liv’s ‘Shark Tank India Season 2’ and Amazon miniTV’s ‘Case Toh Banta Hai’.
 
Toaster was fourth on the list with a Gold and four Silver. The Gold win came for Google Voice Search’s ‘#BolneSeSabHoga’.
 
Mindshare and MullenLowe Lintas bagged a Gold, two Silver and Bronze each.
 
Mindshare’s Gold win was for Aditya Birla Group’s ‘Unveil Your Big Year Through Music’, while MullenLowe Lintas bagged Gold for Saridon’s ‘Serving the underserved in healthcare with Artificial Intelligence’.
 
Flibbr Consulting (Mountain Dew - No fear is too small), Ogilvy (Uncut with Livon), Paisabazaar.com (Unspoken - #StoryOfAFatherAndSon) and PivotRoots (Amazon Prime Video – Farzi) were also among the Gold winners.
 
Teads partnered Campaign India for the awards night.
 
Winners by category: 
 
Entry Category Entrant Company Title Brand Metal
Advergaming Schbang Bourbon Football Friends Britannia Bourbon Bronze
Augmented Reality Tyroo | Snapchat Flipkart | Snapchat | Tyroo Flipkart | Snapchat | Tyroo Silver
Augmented Reality White Rivers Media Pulse Candy Day 2022 Pass Pass Pulse Bronze
Best Content on an OTT Platform White Rivers Media Shark Tank Season 2 Sony LIV Silver
Best Use of Digital Personal Assistant MullenLowe Lintas Group Serving the underserved in healthcare with Artificial Intelligence Saridon Silver
Content Community 21N78E Creative Labs Smart SPACES SPACES Silver
Digital Craft - Art Direction/Communication in Digital Design Interactive Avenues Decoding Chris Pratt’s Terminal List: The 360 Experience Amazon Prime Video Gold
Digital Craft - Art Direction/Communication in Digital Design Liqvd Asia Flaunt Your Befikar VEGA Bronze
Digital Craft - Best Use of Design and Navigation Mindshare India Unveil Your Big Year Through Music Aditya Birla Group Silver
Digital Craft - Best Use of Interaction Design in Online or Mobile Apps Mindshare India Unveil Your Big Year Through Music Aditya Birla Group Gold
Digital Craft - Best Writing BBDO #ScamSeBacho WhatsApp by Meta Gold
Digital Craft - Best Writing Schbang Don't Get Caught By HPV MSD India Bronze
Digital Craft - Best Writing Toaster #BolneSeSabHoga Google Voice Search Gold
Digital Strategy BBDO #ScamSeBacho WhatsApp by Meta Silver
Digital Strategy BBDO #NoPressureDelivery Ralco Bronze
Digital Strategy Interactive Avenues #YourForevers - Valentine's Day'23 Hershey's Kisses Silver
Digital Strategy Interactive Avenues Mahindra Bolero Pikup altered their Marketing strategy for the launch of Mahindra Bolero Maxx Pikup Mahindra Bolero Maxx Pik-up Truck Silver
Digital Strategy MullenLowe Lintas Group Serving the underserved in healthcare with Artificial Intelligence Saridon Gold
Digital Strategy Ogilvy Livon - Self Expression Livon Bronze
Digital Strategy White Rivers Media Shark Tank India Season 2 Sony LIV Gold
Display Interactive Avenues Decoding Chris Pratt’s Terminal List: The 360 Experience Amazon Prime Video Silver
Display Interactive Avenues Custom AI Supported Display Spotify Bronze
Display PivotRoots Digital FARZI Amazon Prime Video Gold
e-Commerce Omni-Channel Strategy Interactive Avenues Amazon Fresh – Power of Proximity Amazon Fresh Silver
Experiential Flibbr Consulting Legend Mountain Dew Bronze
Experiential Interactive Avenues #YourForevers - Valentine's Day'23 Hershey's Kisses Silver
Format Innovation Interactive Avenues Podcast Pe Suna Spotify Bronze
Format Innovation Schbang Digital Solutions #SayItWithAPizza - Valentine's Day Domino's Pizza India Bronze
Insight-Led Programmatic Buying Interactive Avenues Custom AI Supported Display Spotify Silver
Insight-Led Programmatic Buying PivotRoots Digital Farzi Amazon Prime Video Silver
Insight-Led Programmatic Buying Xapads Media 10 Min Grocery Delivery Zepto Silver
Integrated BBDO #ScamSeBacho WhatsApp by Meta Bronze
Integrated Flibbr Consulting No fear is too small Mountain Dew Gold
Integrated Toaster #BolneSeSabHoga Google Voice Search Silver
Long-term Strategy BBDO See Equal #ShareTheLoad Ariel India Silver
Loyalty Liqvd Asia Love You 3000 Tata Shop Share Smile Bronze
Loyalty Mindshare India Aditya Birla Group X MC Pro (Retail Investors) Aditya Birla Group Silver
Media Innovation MullenLowe Lintas Group Serving the underserved in healthcare with Artificial Intelligence Saridon Silver
Mobile - Voice-Based MullenLowe Lintas Group Serving the underserved in healthcare with Artificial Intelligence Saridon Bronze
Online Commerce Campaign - Customer acquisition Xapads Media 10 Min Grocery Delivery Zepto Bronze
Online Marketing BBDO #ScamSeBacho WhatsApp by Meta Silver
Online Marketing Interactive Avenues Bingo! Mad Angles X Vote Your Flavour Bingo! Mad Angles Bronze
Online Marketing Interactive Avenues Happiness is right next to you Sunfeast Mom's Magic Bronze
Online Marketing Toaster India Ki Udaan: Google celebrates 75 years of India’s flight Google India Silver
Online Marketing Toaster #BolneSeSabHoga Google Voice Search Silver
Online Video - Long form (Over 180 seconds) Paisabazaar.com Unspoken - #StoryOfAFatherAndSon Paisabazaar.com Gold
Online Video - Long form (Over 180 seconds) TVS Motors Company Accelerating Journeys TVS Scooty Silver
Online Video - Long form (Over 180 seconds) White Rivers Media Shark Tank India Season 2 Sony LIV Silver
Online Video - Short form (180 seconds or less) BBDO #ScamSeBacho WhatsApp by Meta Silver
Online Video - Short form (180 seconds or less) Flibbr Consulting No fear is too small Mountain Dew Silver
Online Video - Short form (180 seconds or less) Interactive Avenues Pulsar N160 - The Perfect 160cc Naked Street Fighter Bajaj Pulsar N160 Silver
Online Video - Short form (180 seconds or less) Interactive Avenues OnePlus #onefortherecord OnePlus Bronze
Online Video - Short form (180 seconds or less) Ogilvy Uncut with Livon Livon Gold
Online Video - Short form (180 seconds or less) White Rivers Media Case Toh Banta Hai Amazon miniTV Gold
Real Time Advertising White Rivers Media Pitch Please ITC Bingo Mad Angles Bronze
Search - SEO/Paid search Livspace SEO Livspace Silver
Search - SEO/Paid search White Rivers Media #ItsTimeForScalpePro Scalpe Pro | Glenmark Pharmaceuticals Silver
Showcase Condé Nast India CNI X Walkers & Co. Johnnie Walker Silver
Social Cause - Campaign for an NGO Interactive Avenues Nanhi Kali – Story of Two Lajjos Nanhi Kali Silver
Social Cause - Supported by a Corporate/Brand BBDO #ScamSeBacho WhatsApp by Meta Gold
Social Cause - Supported by a Corporate/Brand Interactive Avenues Empties4Good Plum Goodness Gold
Social Cause - Supported by a Corporate/Brand Schbang #JustOneHead Mumbai Police Bronze
Social Cause - Supported by a Corporate/Brand White Rivers Media Ice Stupas in Ladakh Astral Foundation Silver
Use of Social Media in a Campaign BBDO #ScamSeBacho WhatsApp by Meta Gold
Use of Social Media in a Campaign Interactive Avenues Spotify On Mood On Spotify Bronze
Use of Social Media in a Campaign Interactive Avenues Dil Khol Ke Bolo - Anchor Spotify Silver
Use of Social Media in a Campaign Mindshare India Big In India Moments Aditya Birla Group Bronze
Use of Social Media in a Campaign Toaster #BolneSeSabHoga Google Voice Search Silver
Use of Social Media in a Campaign White Rivers Media Shark Tank India Season 2 Sony LIV Bronze
Viral Marketing Campaign BBDO #ScamSeBacho WhatsApp by Meta Gold
Viral Marketing Campaign Interactive Avenues Pulsar N160 - The Perfect 160cc Naked Street Fighter Bajaj Pulsar N160 Silver
Viral Marketing Campaign Interactive Avenues Spotify #Wrappedmemes Spotify Gold
Viral Marketing Campaign Paisabazaar.com Unspoken - #StoryOfAFatherAndSon Paisabazaar.com Bronze
Viral Marketing Campaign White Rivers Media Shark Tank India Season 2 Sony LIV Silver
Website - Campaigns Interactive Avenues Decoding Chris Pratt’s Terminal List: The 360 Experience Amazon Prime Video Bronze
         
Agency of the Year Interactive Avenues      
Brand of the Year WhatsApp by Meta      
 
Agency table:
 
Agency Grand Prix (30 points) Gold (20 points) Silver (10 points) Bronze (5 points) Total
21N78E     1   10
Astral     1   10
BBDO   4 4 2 130
Conde Nast India     1   10
Flibbr Consulting   1 1 1 35
Interactive Avenues   3 10 7 195
Liqvd Asia       2 10
Livspace     1   10
Mindshare   1 2 1 45
MullenLowe Lintas   1 2 1 45
Ogilvy   1   1 25
Paisabazaar.com   1   1 25
PivotRoots   1 1   30
Schbang       4 20
Toaster   1 4   60
TVS Motors     1   10
Tyroo Snapchat     1   10
White Rivers Media   2 4 3 75
Xapads     1 1 15

 

Source:
Campaign India

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