Type of agency: Advertising
Ownership: Interpublic Group (IPG)
Key Personnel: Prasoon Joshi, executive chairman, CEO and regional CD APAC; Manoj Singh, CFO; Sanjay Nayak, president - McCann WG; Govind Pandey, president – advertising; Alok Lall, executive director, McCann WG
Account won: Aircel, General Motors, Akzo Nobel, Lava Mobiles, Mankind Pharma, Nutrition Project from UNICEF and Govt. of India, ESPN, Jaypee Sports, ACC Cements, Bristol Myers, I-Gate, J&J (Healthcare Brands), JCB India, Kenstar, Lava International, Lufthansa Miles & More, Mankind Pharma, Mohan Clothing, Monte Carlo, Pondicherry Tourism, Rak - Bank Dubai, Subway, Tata Tea (Kannan Devan and Gemini), Usha Fans
Account lost: Onida, Kotak Bank, Nerolac Paints
McCann Worldgroup was on a winning spree this year with major business wins including Aircel and General Motors. The agency reportedly won around 25 new businesses this year, and lost only three – including Kotak Bank and Onida. Though the agency lost Nerolac Paints earlier in the year, it replaced the business with Akzo Nobel (ICI Dulux Paints). The agency has continued working on Coca-Cola’s various campaigns through the year, however, the creative mandate for Coke Studio went to Leo Burnett. The jury felt the Saffola World Heart Day campaign was quite visible. Along with account wins, the agency went on a hiring spree as well and appointed Alok Lall as executive director– MWG, Jitender Dabas, Ashish Bahl, Mayur Hola, Dr Sohan Shah for the healthcare division, Nitin Pradhan and Sudeepa Gosh. The agency bagged its share of awards this year in the form of one Silver and Bronze at Cannes, three Bronzes at Clio, a Silver at One Show, one Silver and two Bronzes at Adfest and a Silver at Spikes Asia. At Goafest, the agency won 17 metals, including two Gold, four Silvers and 11 Bronze metals.
How Campaign India rates the agency: 8
How McCann Worldgroup rates itself: 8
Despite the difficult times our industry is currently witnessing, McCann Worldgroup continues to grow exceptionally in double digits, much higher than the industry average. This year, we have probably had the best new business performance in the industry with a spate of new blue-chip clients choosing to partner us, and our existing clients adding more assignments to us. MWG has not only shown consistency in brand and business building creativity, but also consistently won in national and international award functions. Along with a very stable leadership, the agency continues to refresh and keep its talent pool cutting-edge by hiring some of the best talent across functions, across levels and across geographies. We’ve always been reinventing ourselves and expanding our offerings. This year again, MRM, our digital and healthcare divisions grew substantially and added new expertise to their offerings. Also our second agency, TAG Ideation, has found its groove and is now one of the best second agencies from any network in the country. Another addition this year is the introduction of our new division in social communications that has kick-started its innings.